Small Business Success Blog
Stop investing in your neighbors’ yellow-paper doorstops and start investing in advertising that will make a real, lasting difference. Here are three quick tips for where you can divert your ad budget to see real, measurable results.
Merry Christmas from your friends at Spire!
For the second year in a row, small businesses across North Central Ohio were invited to enter themselves into our $10,000 Website and Marketing Giveaway. It’s with great excitement that we announce after initially selecting 12 semi-finalists, a meeting between the panel of judges earlier today has narrowed the list down to six finalists!
We want to honor small businesses in a big way this year. Read more on how you can enter to win a FREE website and marketing package or sign up to attend our Grow Simply workshop.
Are you a do-it-yourselfer? I would say that I am, but my wife might disagree. I once had a near-death experience with DIY. I was running new electrical in my basement man cave. I forgot to turn off the power at the main electric box... my pliers hit the main power supply and... BOOM!
As a small business leader, it's NORMAL to feel like you're at the mercy of things you can't control. But take heart. You have control over your small business.
Andrew is about to show you why you’re throwing most of your advertising budget out the window, and provide you with a clear, simple plan to quickly get more leads.
The difference between winning and losing often comes down to running the right play at the right time. In business, great leaders make quick decisions to run "plays" of their own. But success depends on having a killer playbook. You need to take inventory of what works, document it, and make sure your people know how to run the plays.
As a leader, it's easy to let a fear of failure overcome your hope for success. This mindset stifles your decisions, makes it hard to enjoy winning, and most importantly, quickly infects the people you lead. Here are three lessons I've learned that have helped me stay focused on winning.
I’ve made a lot of mistakes over the years, and I often learn things the hard way. So today, I will share ten hiring lessons that I learned first-hand over our first ten years in business.
If you don't have one single clear goal for your website, the project is likely to lead to disappointment.
Getting new business from cold traffic is the HARDEST, most expensive way to grow. These days, if you tell me, "I need results tomorrow," I won't suggest a website or an ad campaign as step one. I will prescribe one of three "growth hacks" that generate results much faster.
Get the inside scoop on how Facebook can be a great marketing tool for your small business.
Great customers? Check. Awesome website? Check. Get your customers to take the next step to buy-in to your small business with the right call-to-action.
Photography is a great outlet for customers to engage with your small business online. Impress the people who visit your website with the element of photography and unleash the many benefits of customer satisfaction and even SEO perks.
Meet Katy Marshall, Spire's Video Specialist and the fifth person to relocate for a position at our growing company! She's traveled from Ukraine, speaks Russian, and has interned in Los Angeles, California. We're so excited to have her on our team!
HYSight Technologies Announced as Winner of Spire Advertising's $10,000 Website & Marketing Giveaway
The winner of our $10,000 website giveaway has been selected! Join us in congratulating HYSight Technologies!
Thank you to the local leaders of our community who attended our Grow Simply marketing workshop!
When your website has clear navigation, the flow runs more smoothly. Show your customers how easy you are to work with by incorporating the right navigation strategy on your website.
You need traffic NOW, and while it’s important to set a good SEO foundation on your website, you can’t wait on Google to get you the leads you need to grow.
Spire has big things planned in honor of Small Business Saturday - read on to see what steps we're taking and what's in store for YOU as a small business owner in North Central Ohio!
Unsure if email marketing is the route for your next campaign? Spire had an interesting run in with email marketing to prove to us it still works...and well!
This fool-proof management system saves you time and money - two things small business owners and entrepreneurs cannot afford to waste.
Video has taken the content realm by storm. This tactic not only allows your site visitors to engage with your content, but results in leads and sales!
Hashtags don't have to be intimidating. Learn how to use these distinctive features of social media with or hashtag crash course!
As a small business owner, you know the feeling of being pulled in a million directions. Are you missing out on these hacks to increasing your productivity?
With our world becoming increasingly digital, the strong need for understanding and utilizing eWOM is here.
This is part two of our optimized content through keywords series! Learn the four-step process to using optimized search to your website's benefit.
Which keywords are right for your content? Do you stand out in a search compared to your competitors? Avoid these four common mistakes made when it comes to optimized search content.
Creating engaging content for your site's visitors doesn't have to be complicated. Use these three easy components to write compelling, engaging content!