Small Business Success Blog
Google provides you with helpful insights on how people interact with your business listing - even if they don’t visit your website! See how you can unlock these free insights and use them to your advantage.
When leads find themselves on a landing page, they can get distracted by detours that are often overlooked and end up lost. This results in lower conversion rates and sales. Ultimately? Your lead turns the car around and drives off into the sunset with another business that played the game better. See where leads are getting lost on your landing page and how you can optimize to reach any desired market.
What stage is your small business in? Having some clarity about where you’re at today, and where you’re headed makes the difference in moving the needle. Read on for how to find out where your small business is at and create a plan to grow.
The longer you're able to keep people on your site, the more likely they are to turn into active customers. Here are two mechanical ways your site could be turning people away before they even have the chance to get to know you.
Guess what? Local businesses actually have an edge over the big brands, thanks to Google Maps / Google Local listings. Check it out!
The used car salesman gets a bad wrap, but it isn't because he's a salesman. Here are four tips to change the name of the game... and the way you play it - from "salesman" to "professional solutions provider."
[Case Study] How a Crane Company in Ohio is Branding Itself to Specific Industry Professionals for Less Than One Cent
How a Work Truck company in Ohio has been highlighting industry-specific products with easy-to-understand case studies, and are reaching thousands of highly-engaged prospects and generating quality leads in the process.
Sometimes using and managing social media can leave us with more questions than one. How many times should you post a week? What do you even need to be posting? Read on and learn simple ways to keep your business' social media alive and thriving.
Do you have a website that doesn't seem to be generating the results you expected? What you need is a clapper and a speaker. Read on. I'll explain.
Stop investing in your neighbors’ yellow-paper doorstops and start investing in advertising that will make a real, lasting difference. Here are three quick tips for where you can divert your ad budget to see real, measurable results.
Merry Christmas from your friends at Spire!
For the second year in a row, small businesses across North Central Ohio were invited to enter themselves into our $10,000 Website and Marketing Giveaway. It’s with great excitement that we announce after initially selecting 12 semi-finalists, a meeting between the panel of judges earlier today has narrowed the list down to six finalists!
We want to honor small businesses in a big way this year. Read more on how you can enter to win a FREE website and marketing package or sign up to attend our Grow Simply workshop.
Are you a do-it-yourselfer? I would say that I am, but my wife might disagree. I once had a near-death experience with DIY. I was running new electrical in my basement man cave. I forgot to turn off the power at the main electric box... my pliers hit the main power supply and... BOOM!
As a small business leader, it's NORMAL to feel like you're at the mercy of things you can't control. But take heart. You have control over your small business.
Andrew is about to show you why you’re throwing most of your advertising budget out the window, and provide you with a clear, simple plan to quickly get more leads.
The difference between winning and losing often comes down to running the right play at the right time. In business, great leaders make quick decisions to run "plays" of their own. But success depends on having a killer playbook. You need to take inventory of what works, document it, and make sure your people know how to run the plays.
As a leader, it's easy to let a fear of failure overcome your hope for success. This mindset stifles your decisions, makes it hard to enjoy winning, and most importantly, quickly infects the people you lead. Here are three lessons I've learned that have helped me stay focused on winning.
I’ve made a lot of mistakes over the years, and I often learn things the hard way. So today, I will share ten hiring lessons that I learned first-hand over our first ten years in business.
If you don't have one single clear goal for your website, the project is likely to lead to disappointment.
Getting new business from cold traffic is the HARDEST, most expensive way to grow. These days, if you tell me, "I need results tomorrow," I won't suggest a website or an ad campaign as step one. I will prescribe one of three "growth hacks" that generate results much faster.
Get the inside scoop on how Facebook can be a great marketing tool for your small business.
Great customers? Check. Awesome website? Check. Get your customers to take the next step to buy-in to your small business with the right call-to-action.
Photography is a great outlet for customers to engage with your small business online. Impress the people who visit your website with the element of photography and unleash the many benefits of customer satisfaction and even SEO perks.
Meet Katy Marshall, Spire's Video Specialist and the fifth person to relocate for a position at our growing company! She's traveled from Ukraine, speaks Russian, and has interned in Los Angeles, California. We're so excited to have her on our team!
HYSight Technologies Announced as Winner of Spire Advertising's $10,000 Website & Marketing Giveaway
The winner of our $10,000 website giveaway has been selected! Join us in congratulating HYSight Technologies!
Thank you to the local leaders of our community who attended our Grow Simply marketing workshop!
When your website has clear navigation, the flow runs more smoothly. Show your customers how easy you are to work with by incorporating the right navigation strategy on your website.
You need traffic NOW, and while it’s important to set a good SEO foundation on your website, you can’t wait on Google to get you the leads you need to grow.
Spire has big things planned in honor of Small Business Saturday - read on to see what steps we're taking and what's in store for YOU as a small business owner in North Central Ohio!