Small Business Success Blog

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Still waiting on Google? How to get more traffic that actually makes you money.

You need traffic NOW, and while it’s important to set a good SEO foundation on your website, you can’t wait on Google to get you the leads you need to grow.

Spire Honors Small Business Saturday with a Twist

Spire has big things planned in honor of Small Business Saturday - read on to see what steps we're taking and what's in store for YOU as a small business owner in North Central Ohio!

Because Email Marketing is Alive and Well

Unsure if email marketing is the route for your next campaign? Spire had an interesting run in with email marketing to prove to us it still works...and well!

Your Solution for Small Business Marketing

This fool-proof management system saves you time and money - two things small business owners and entrepreneurs cannot afford to waste.

How to Use Video to Amp Up Views

Video has taken the content realm by storm. This tactic not only allows your site visitors to engage with your content, but results in leads and sales!

Hashtags 101

Hashtags don't have to be intimidating. Learn how to use these distinctive features of social media with or hashtag crash course!

8 Tips to be More Productive Throughout Your Workday

As a small business owner, you know the feeling of being pulled in a million directions. Are you missing out on these hacks to increasing your productivity?

Why eWOM Matters to Your Small Business

With our world becoming increasingly digital, the strong need for understanding and utilizing eWOM is here.

Optimizing Your Content for Search Part II: Using the Right Keywords

This is part two of our optimized content through keywords series! Learn the four-step process to using optimized search to your website's benefit.

Optimizing Your Content for Search Part I: Choose the Right Keywords

Which keywords are right for your content? Do you stand out in a search compared to your competitors? Avoid these four common mistakes made when it comes to optimized search content.

Engaging Your Visitors with Great Web Content

Creating engaging content for your site's visitors doesn't have to be complicated. Use these three easy components to write compelling, engaging content!

Spire Customers: Learn Our Simple, New, 4-Part Process

Your time is limited. You need a dependable way to grow. You want more clarity and control, but you don't want to get bogged down in technology.

Five Important Tips for Small Businesses to Keep Employees Happy

Managing a small business means managing your employees. Keep them happy and grow your business with these five tips!

The Importance of Content Writing and Why You Need It

Interactive written content has promising results for a website and a business as a whole. Gain more clicks, conversions, and traffic with your written content and learn how to maximize results.

What's New at Spire?

Changes are always happening at Spire to better our company and ultimately better your business! We've recently hired Whitney Derr, our Writing Specialist to generate content for your site.

How Entrepreneurs See Their Summer Vacations

This post is written for entrepreneurs everywhere. Vacations for entrepreneurs are critically important. I've started to view my summer vacation as an annual benchmark that helps me see the progress in my business growth.

10 Books that Transformed My Small Business

People sometimes ask me for suggestions of books to read. Usually I stare at my bookshelf and re-think it each time. It was time to make a list. Here are 10 books in particular that have transformed my business.

The Success Blueprint to Multiply Sales

Ten or fifteen years ago, a good advertisement would make your phone ring. And an effective salesperson could turn those ringing phones into sales. Today, you need a plan to make the most of every advertising dollar you spend.

3 Hidden Leaks in Your Marketing That Sink Sales

Would you like more sales? There are 3 hidden "leaks" that kill sales on most websites and marketing campaigns. Fix the leaks and you'll multiply the sales you get from your website, without increasing costs.

What Story is Your Business Telling?

"So, what does your company do?" Have you ever felt like people are falling asleep when you try to answer that question? Me too. Your success in attracting new customers is dependent on your ability to boil your complex business down to an extremely simple brand story.

How to Attract Sticky, Targeted Traffic

When you attract traffic to your website, you should find ways to immediately engage your visitors. And the only way to get them engaged is with content that focuses on the REAL NEEDS of your customer.

Avoid the Trap of Self-Centered Marketing

Is your marketing too self-centered? Odds are, yes. If so, it's costing you traffic, leads and sales. "Self-centered" marketing talks too much about the business and the product for sale, and not enough about the customer who's buying it.

How to Avoid Becoming a Miserable Entrepreneur

I sometimes meet entrepreneurs who are successful, but absolutely miserable. For most, they just aren't passionate about the thing they are doing. Here are three ways that I see entrepreneurs get off course:

3 Keys to Discover Your Calling

You probably worked jobs that utilized a strength, but you weren't passionate or influential. You maybe worked a job in an area of passion, but found you were no good at

Ashland Schine's Theater Restoration: Great Things Are Coming to Ashland

A group of local business and community leaders are leading a major grassroots effort to help transform downtown Ashland, Ohio. The group of leaders include Scott Donley

Drive people through your door with Facebook "Local Awareness" Ads

If the success of your small business depends on driving visitors through your door, you should try Facebook's "Local Awareness" ads. Local Awareness is a fairly new type of ad that targets visitors based on their location when they are online.

Keywords: traffic

Google Mobile-Friendly Website Algorithm Will Hit April 21

It's official. Google is cracking down on websites that aren't mobile-friendly. For the first time that I can recall, they named the date.

How to Transform Your Website Into a Small Business Success Machine

Your website. It should be your greatest marketing asset. But for most small business owners, it's just a big headache. There are five areas of focus that need attention

Infusionsoft Dashboards for Sales Reps and Sales Managers

At the 2014 edition of ICON, Greg Jenkins did an awesome presentation on sales dashboards for both sales reps and sales managers.

City Garden Café Birthed Out of Experience, Filling Community Need in Mansfield

The City Garden Café is located in the Mansfield Municipal Building on 30 N. Diamond St. in Mansfield. The upscale café has a contemporary design with a diverse menu featuring deli sandwiches, soups, bagels, salads, desserts, made-from-scratch smoothies and espressos.

Let's Talk

Let's Talk.

Get a clear, focused plan to fuel ongoing growth with just one phone call. 
In a quick conversation with a Spire Success Coach, we will help you discover a proven plan to regain control and fuel ongoing growth. We’ll help you get focused and you’ll learn how to free up valuable time to do what you love.

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