Small Business Success Blog

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How to politician-proof your small biz


As a small business leader, it's NORMAL to feel like you're at the mercy of things you can't control. But take heart. You have control over your small business.

The #1 Reason You’re Not Getting Leads from Your Advertising


Andrew is about to show you why you’re throwing most of your advertising budget out the window, and provide you with a clear, simple plan to quickly get more leads.

Why Busy Leaders Need a Marketing Playbook


The difference between winning and losing often comes down to running the right play at the right time. In business, great leaders make quick decisions to run "plays" of their own. But success depends on having a killer playbook. You need to take inventory of what works, document it, and make sure your people know how to run the plays.

How Fear of Competition Can Stifle Success


As a leader, it's easy to let a fear of failure overcome your hope for success. This mindset stifles your decisions, makes it hard to enjoy winning, and most importantly, quickly infects the people you lead. Here are three lessons I've learned that have helped me stay focused on winning.

Ten Valuable Hiring Lessons for Startups


I’ve made a lot of mistakes over the years, and I often learn things the hard way. So today, I will share ten hiring lessons that I learned first-hand over our first ten years in business.

Pick just one of these six goals for your website


If you don't have one single clear goal for your website, the project is likely to lead to disappointment.

Keywords: 101, web design

Three growth hacks to increase results


Getting new business from cold traffic is the HARDEST, most expensive way to grow. These days, if you tell me, "I need results tomorrow," I won't suggest a website or an ad campaign as step one. I will prescribe one of three "growth hacks" that generate results much faster.

The Tell-All on Facebook for the Small Business Owner


Get the inside scoop on how Facebook can be a great marketing tool for your small business.

Get Customers to Commit with Calls-to-Action


Great customers? Check. Awesome website? Check. Get your customers to take the next step to buy-in to your small business with the right call-to-action.

3 Ways to Boost Engagement with Website Photography


Photography is a great outlet for customers to engage with your small business online. Impress the people who visit your website with the element of photography and unleash the many benefits of customer satisfaction and even SEO perks.

Say Hello to Katy Marshall!


Meet Katy Marshall, Spire's Video Specialist and the fifth person to relocate for a position at our growing company! She's traveled from Ukraine, speaks Russian, and has interned in Los Angeles, California. We're so excited to have her on our team!

Thank You Local Leaders for Attending Our Marketing Workshop!


Thank you to the local leaders of our community who attended our Grow Simply marketing workshop!

Clear Navigation: The Roadmap of Your Website


When your website has clear navigation, the flow runs more smoothly. Show your customers how easy you are to work with by incorporating the right navigation strategy on your website.

Still waiting on Google? How to get more traffic that actually makes you money.


You need traffic NOW, and while it’s important to set a good SEO foundation on your website, you can’t wait on Google to get you the leads you need to grow.

Spire Honors Small Business Saturday with a Twist


Spire has big things planned in honor of Small Business Saturday - read on to see what steps we're taking and what's in store for YOU as a small business owner in North Central Ohio!

Because Email Marketing is Alive and Well


Unsure if email marketing is the route for your next campaign? Spire had an interesting run in with email marketing to prove to us it still works...and well!

Your Solution for Small Business Marketing


This fool-proof management system saves you time and money - two things small business owners and entrepreneurs cannot afford to waste.

How to Use Video to Amp Up Views


Video has taken the content realm by storm. This tactic not only allows your site visitors to engage with your content, but results in leads and sales!

Hashtags 101


Hashtags don't have to be intimidating. Learn how to use these distinctive features of social media with or hashtag crash course!

8 Tips to be More Productive Throughout Your Workday


As a small business owner, you know the feeling of being pulled in a million directions. Are you missing out on these hacks to increasing your productivity?

Why eWOM Matters to Your Small Business


With our world becoming increasingly digital, the strong need for understanding and utilizing eWOM is here.

Optimizing Your Content for Search Part II: Using the Right Keywords


This is part two of our optimized content through keywords series! Learn the four-step process to using optimized search to your website's benefit.

Optimizing Your Content for Search Part I: Choose the Right Keywords


Which keywords are right for your content? Do you stand out in a search compared to your competitors? Avoid these four common mistakes made when it comes to optimized search content.

Engaging Your Visitors with Great Web Content


Creating engaging content for your site's visitors doesn't have to be complicated. Use these three easy components to write compelling, engaging content!

Spire Customers: Learn Our Simple, New, 4-Part Process


Your time is limited. You need a dependable way to grow. You want more clarity and control, but you don't want to get bogged down in technology.

Five Important Tips for Small Businesses to Keep Employees Happy


Managing a small business means managing your employees. Keep them happy and grow your business with these five tips!

The Importance of Content Writing and Why You Need It


Interactive written content has promising results for a website and a business as a whole. Gain more clicks, conversions, and traffic with your written content and learn how to maximize results.

What's New at Spire?


Changes are always happening at Spire to better our company and ultimately better your business! We've recently hired Whitney Derr, our Writing Specialist to generate content for your site.

How Entrepreneurs See Their Summer Vacations


This post is written for entrepreneurs everywhere. Vacations for entrepreneurs are critically important. I've started to view my summer vacation as an annual benchmark that helps me see the progress in my business growth.

Let's Talk

Let's Talk.

Get a clear, focused plan to fuel ongoing growth with just one phone call. 
In a quick conversation with a Spire Success Coach, we will help you discover a proven plan to regain control and fuel ongoing growth. We’ll help you get focused and you’ll learn how to free up valuable time to do what you love.

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