Internet Marketing Blog

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City Garden Café Birthed Out of Experience, Filling Community Need in Mansfield

By Anita Alvarez  |  May 26, 2014
The City Garden Café is located in the Mansfield Municipal Building on 30 N. Diamond St. in Mansfield. The upscale café has a contemporary design with a diverse menu featuring deli sandwiches, soups, bagels, salads, desserts, made-from-scratch smoothies and espressos.
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Get Leads by Building a Marketing Funnel

By Anita Alvarez  |  May 23, 2014
A marketing funnel is a way of thinking about how your prospects move through the customer lifecycle, from the first point of contact as new traffic all the way to the point of nurturing existing customers—and all the points in between.
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Richland Source spotlights a successful Spire customer

By Jeremy Harrison  |  May 22, 2014
Linda Carr of Linda's Mobile Grooming Palace was spotlighted in a feature article on Richland Source this week for her success growing her business.
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How do I get more traffic to my website? Traditional Advertising Platforms That Shine

By Anita Alvarez  |  May 15, 2014
Find out how your advertising DNA will inform the types of advertising, including traditional forms, that work for your business.
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Email Marketing Strategies for Getting More Traffic to Your Website

By Anita Alvarez  |  May 8, 2014
A form of direct marketing, email marketing techniques range from blasting a customer list with one strategic email to dripping targeted messages one at a time to targeted prospects.
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How do I get more traffic to my website? Try Online Ads

By Anita Alvarez  |  April 9, 2014
An effective marketing campaign in 2014 must include a combination approach to increasing traffic. In past blogs, we’ve already focused on using SEO and social media.
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How Do I Get More Traffic to My Website? Look to Social Media

By Anita Alvarez  |  April 2, 2014
Content campaigns are a cost-effective way to promote your business and drive more traffic to your website.
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How do I get more traffic to my website? SEO Demystified

By Anita Alvarez  |  April 1, 2014
Businesses can boost SEO in multiple ways, such as through blogging, conducting a paid search campaign and using social media. But there are specific components on each website page speak the language of SEO. Read more to see the specific components.
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What Is Email Marketing?

By Anita Alvarez  |  March 28, 2014
Email marketing is a form of marketing that targets customers where they are spending their time: online and in their email inboxes.
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Tried to Generate Leads Using a Free Report? Here’s Why It Works

By Anita Alvarez  |  March 27, 2014
A free report can’t “live” in the virtual world by itself. To generate leads from any kind of offer (which includes content like a webinar, white paper, ebook, research report, etc.), you need to lay out a foundation for the offer, which is strategically designed to guide consumers down a specific path—a path to buying.
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Do You Know What People Are Really Doing on Your Website?

By Anita Alvarez  |  March 26, 2014
Building a website without taking advantage of what analytics can tell you is like sending out a direct-mail campaign to everyone in town.
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Get the Most Out of Each Blog Post

By Anita Alvarez  |  March 19, 2014
Writing blogs for your website takes time and effort that you feel you can't afford to lose. My argument is that you can't afford NOT to blog.
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What social media sites will work for my business?

By Anita Alvarez  |  March 17, 2014
The buzz around social media is undeniable, but how do you know if social media will work for your business? And which social media platform is best suited for your business?
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Content Marketing Gone Wrong: Duplicate Content

By Anita Alvarez  |  March 13, 2014
There is just one reason why businesses use duplicate content: It’s cheap. But there’s a big downside: It burns your SEO results.
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Are You Measuring up With Content Marketing Trends for 2014?

By Anita Alvarez  |  February 24, 2014
Most businesses know that content marketing should comprise at least a portion of their strategy to market their business.
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How to Use Landing Pages to Increase Conversions

By Anita Alvarez  |  February 21, 2014
You're in good shape if your website features static pages that describe your company, and give an overview of your products and services.
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Will a Mobile-Friendly Site Benefit My Business?

By Anita Alvarez  |  February 19, 2014
Engagement is a hot topic in marketing discussions, and to be successful, your business has to take engagement farther than facilitating conversations with and between customers.
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How Can Pinterest Marketing Work for Small Business?

By Anita Alvarez  |  February 17, 2014
Find out if Pinterest marketing is a good fit for your small business, and learn the perks it offers over other social media like Facebook and Twitter.
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Effective Email Marketing: Case Study

By Anita Alvarez  |  February 14, 2014
Creative use of email marketing can put your business on the fast track.
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Opt-in Forms: An Effective Way to Generate Leads

By Anita Alvarez  |  February 12, 2014
Even with an effective marketing plan to optimize your web pages and create a strategic paid search campaign, there’s a missing link here that can help businesses really capture quality leads: the opt-in form.
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Organic Search Vs. Non-Organic Search: No, Marketing Has Not Become Like the Supermarket

By Anita Alvarez  |  February 10, 2014
Internet marketing isn’t like having the confused shopper experience, where you’re holding an organic and non-organic apple in your hand, wondering which one is truly better.
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Here’s How to Create a Google+ Business Page

By Anita Alvarez  |  February 7, 2014
Creating a Google+ business page doesn’t require that you hold professional certification in social media. In fact, Google has made creating a business account a fairly simple process. Here’s a primer on setting up a Google+ page for your business.
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If Your Business Doesn't Sell Online, Does a Website Really Matter?

By Anita Alvarez  |  February 5, 2014
In the typical marketing funnel, only 3 percent of the people that visit your site are ready to buy. So, what are the rest of your website visitors doing there?
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5 Must-Have Website Features to Increase Engagement

By Anita Alvarez  |  February 3, 2014
With these five website features, your website will promote a high level of engagement.
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Why Your Small Business Should Be on Twitter

By Anita Alvarez  |  January 28, 2014
What if you could learn about one that had the potential to reach almost 10,000 people every second? Would you be interested?
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Search Engine Optimization: How to Rank on Google’s Page 1

By Anita Alvarez  |  January 24, 2014
It might seem impossible to please both customers and Google. But it isn’t. You don’t need an advanced degree in business or marketing to figure it out. You don’t need a huge marketing budget, either.
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Merry Christmas from Your Friends at Spire!

By Jeremy Harrison  |  December 23, 2013
Merry Christmas! Be sure to watch to the very end for a special treat...
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Enhancing Facebook Results With Contests & Giveaways

By Anita Alvarez  |  December 23, 2013
If you’re developing a brand presence on Facebook but your strategy doesn’t include contests or giveaways, you’re probably missing the mark.
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A How-To Guide for Local Search

By Anita Alvarez  |  December 19, 2013
Consumers are looking for what you have to offer, but can they find you on the web? They can if your website is optimized for local search.
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How to Bring Your Website's Design Into 2014

By Anita Alvarez  |  December 18, 2013
So, you want to update your website? Perhaps your old site was thrown together quickly. Perhaps it isn't serving your needs very well. It's also possible that what was once a well-designed website is now tired and out-of-date.
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