Small Business Success Blog
Meet Katy Marshall, Spire's Video Specialist and the fifth person to relocate for a position at our growing company! She's traveled from Ukraine, speaks Russian, and has interned in Los Angeles, California. We're so excited to have her on our team!
HYSight Technologies Announced as Winner of Spire Advertising's $10,000 Website & Marketing Giveaway
The winner of our $10,000 website giveaway has been selected! Join us in congratulating HYSight Technologies!
Thank you to the local leaders of our community who attended our Grow Simply marketing workshop!
When your website has clear navigation, the flow runs more smoothly. Show your customers how easy you are to work with by incorporating the right navigation strategy on your website.
You need traffic NOW, and while itâ€™s important to set a good SEO foundation on your website, you canâ€™t wait on Google to get you the leads you need to grow.
Spire has big things planned in honor of Small Business Saturday - read on to see what steps we're taking and what's in store for YOU as a small business owner in North Central Ohio!
Unsure if email marketing is the route for your next campaign? Spire had an interesting run in with email marketing to prove to us it still works...and well!
This fool-proof management system saves you time and money - two things small business owners and entrepreneurs cannot afford to waste.
Video has taken the content realm by storm. This tactic not only allows your site visitors to engage with your content, but results in leads and sales!
Hashtags don't have to be intimidating. Learn how to use these distinctive features of social media with or hashtag crash course!
As a small business owner, you know the feeling of being pulled in a million directions. Are you missing out on these hacks to increasing your productivity?
With our world becoming increasingly digital, the strong need for understanding and utilizing eWOM is here.
This is part two of our optimized content through keywords series! Learn the four-step process to using optimized search to your website's benefit.
Which keywords are right for your content? Do you stand out in a search compared to your competitors? Avoid these four common mistakes made when it comes to optimized search content.
Creating engaging content for your site's visitors doesn't have to be complicated. Use these three easy components to write compelling, engaging content!
Your time is limited. You need a dependable way to grow. You want more clarity and control, but you don't want to get bogged down in technology.
Managing a small business means managing your employees. Keep them happy and grow your business with these five tips!
Interactive written content has promising results for a website and a business as a whole. Gain more clicks, conversions, and traffic with your written content and learn how to maximize results.
Changes are always happening at Spire to better our company and ultimately better your business! We've recently hired Whitney Derr, our Writing Specialist to generate content for your site.
This post is written for entrepreneurs everywhere. Vacations for entrepreneurs are critically important. I've started to view my summer vacation as an annual benchmark that helps me see the progress in my business growth.
People sometimes ask me for suggestions of books to read. Usually I stare at my bookshelf and re-think it each time. It was time to make a list. Here are 10 books in particular that have transformed my business.
Ten or fifteen years ago, a good advertisement would make your phone ring. And an effective salesperson could turn those ringing phones into sales. Today, you need a plan to make the most of every advertising dollar you spend.
Would you like more sales? There are 3 hidden "leaks" that kill sales on most websites and marketing campaigns. Fix the leaks and you'll multiply the sales you get from your website, without increasing costs.
"So, what does your company do?" Have you ever felt like people are falling asleep when you try to answer that question? Me too. Your success in attracting new customers is dependent on your ability to boil your complex business down to an extremely simple brand story.
When you attract traffic to your website, you should find ways to immediately engage your visitors. And the only way to get them engaged is with content that focuses on the REAL NEEDS of your customer.
Is your marketing too self-centered? Odds are, yes. If so, it's costing you traffic, leads and sales. "Self-centered" marketing talks too much about the business and the product for sale, and not enough about the customer who's buying it.
I sometimes meet entrepreneurs who are successful, but absolutely miserable. For most, they just aren't passionate about the thing they are doing. Here are three ways that I see entrepreneurs get off course:
You probably worked jobs that utilized a strength, but you weren't passionate or influential. You maybe worked a job in an area of passion, but found you were no good at
A group of local business and community leaders are leading a major grassroots effort to help transform downtown Ashland, Ohio. The group of leaders include Scott Donley
If the success of your small business depends on driving visitors through your door, you should try Facebook's "Local Awareness" ads. Local Awareness is a fairly new type of ad that targets visitors based on their location when they are online.