Small Business Success Blog
The difference between winning and losing often comes down to running the right play at the right time. In business, great leaders make quick decisions to run "plays" of their own. But success depends on having a killer playbook. You need to take inventory of what works, document it, and make sure your people know how to run the plays.
As a leader, it's easy to let a fear of failure overcome your hope for success. This mindset stifles your decisions, makes it hard to enjoy winning, and most importantly, quickly infects the people you lead. Here are three lessons I've learned that have helped me stay focused on winning.
Iâ€™ve made a lot of mistakes over the years, and I often learn things the hard way. So today, I will share ten hiring lessons that I learned first-hand over our first ten years in business.
If you don't have one single clear goal for your website, the project is likely to lead to disappointment.
Getting new business from cold traffic is the HARDEST, most expensive way to grow. These days, if you tell me, "I need results tomorrow," I won't suggest a website or an ad campaign as step one. I will prescribe one of three "growth hacks" that generate results much faster.
Get the inside scoop on how Facebook can be a great marketing tool for your small business.
Great customers? Check. Awesome website? Check. Get your customers to take the next step to buy-in to your small business with the right call-to-action.
Photography is a great outlet for customers to engage with your small business online. Impress the people who visit your website with the element of photography and unleash the many benefits of customer satisfaction and even SEO perks.
Meet Katy Marshall, Spire's Video Specialist and the fifth person to relocate for a position at our growing company! She's traveled from Ukraine, speaks Russian, and has interned in Los Angeles, California. We're so excited to have her on our team!
HYSight Technologies Announced as Winner of Spire Advertising's $10,000 Website & Marketing Giveaway
The winner of our $10,000 website giveaway has been selected! Join us in congratulating HYSight Technologies!
Thank you to the local leaders of our community who attended our Grow Simply marketing workshop!
When your website has clear navigation, the flow runs more smoothly. Show your customers how easy you are to work with by incorporating the right navigation strategy on your website.
You need traffic NOW, and while itâ€™s important to set a good SEO foundation on your website, you canâ€™t wait on Google to get you the leads you need to grow.
Spire has big things planned in honor of Small Business Saturday - read on to see what steps we're taking and what's in store for YOU as a small business owner in North Central Ohio!
Unsure if email marketing is the route for your next campaign? Spire had an interesting run in with email marketing to prove to us it still works...and well!
This fool-proof management system saves you time and money - two things small business owners and entrepreneurs cannot afford to waste.
Video has taken the content realm by storm. This tactic not only allows your site visitors to engage with your content, but results in leads and sales!
Hashtags don't have to be intimidating. Learn how to use these distinctive features of social media with or hashtag crash course!
As a small business owner, you know the feeling of being pulled in a million directions. Are you missing out on these hacks to increasing your productivity?
With our world becoming increasingly digital, the strong need for understanding and utilizing eWOM is here.
This is part two of our optimized content through keywords series! Learn the four-step process to using optimized search to your website's benefit.
Which keywords are right for your content? Do you stand out in a search compared to your competitors? Avoid these four common mistakes made when it comes to optimized search content.
Creating engaging content for your site's visitors doesn't have to be complicated. Use these three easy components to write compelling, engaging content!
Your time is limited. You need a dependable way to grow. You want more clarity and control, but you don't want to get bogged down in technology.
Managing a small business means managing your employees. Keep them happy and grow your business with these five tips!
Interactive written content has promising results for a website and a business as a whole. Gain more clicks, conversions, and traffic with your written content and learn how to maximize results.
Changes are always happening at Spire to better our company and ultimately better your business! We've recently hired Whitney Derr, our Writing Specialist to generate content for your site.
This post is written for entrepreneurs everywhere. Vacations for entrepreneurs are critically important. I've started to view my summer vacation as an annual benchmark that helps me see the progress in my business growth.
People sometimes ask me for suggestions of books to read. Usually I stare at my bookshelf and re-think it each time. It was time to make a list. Here are 10 books in particular that have transformed my business.
Ten or fifteen years ago, a good advertisement would make your phone ring. And an effective salesperson could turn those ringing phones into sales. Today, you need a plan to make the most of every advertising dollar you spend.