Congratulations! You’ve decided to bring your business’ marketing strategy into the digital age, and you’re building a website. Or perhaps you already have a website, but it still needs an overhaul to compete in the digital marketing landscape. Learn what website features are critical—and those that aren’t—to streamline the process and get the most value from your time and investment in the project through improved customer engagement.
Keeping these five website components in mind will position your business for success:
With these five website features, your website will promote a high level of engagement. Test-drive the site a few times with employees and/or a trusted advisor, and make sure the website is easy to use, offers users the information they need, makes navigating the site easy, features your contact information, and offers a secure experience. Using these foundational website features, and avoiding gimmicks like music or videos that play automatically or media that slows the loading time of the page, puts your website in the running for top-level engagement.
years in business
our leaders' avg years at Spire
“Spire is a wonderful addition to our marketing department. They help us with so many of the digital marketing aspects that we are not able to do ourselves. Lindsay is so helpful, professional and friendly and has always helped us with any questions or issues we've had--I always look forward to our calls! I would recommend Spire to anyone looking for additional assistance to grow their marketing team.”