The importance of putting fresh articles on your website is unquestionable. It shows your visitors that you care about them, and are actively making an effort to help them out. Plus, your company will appear relevant, knowledgable, and up-to-date, which builds your credibility significantly.
Search engines also love fresh content. It’s one of the most important signals to Google that you care about your visitors. And surprisingly enough, Google’s main goal is to make sure that searchers are satisfied and well taken care of. Thus, Google is more likely to reward your business by increasing your rank for relevant search terms, all because you took the time to help out your customers.
So – How often should you be blogging to be most effective?
Blogging Every Day – For some industries, you should be blogging every day. This is best for larger organizations that can dedicate at least one individual to ensure articles get written and posted within a given timeframe. OR – you have a following of fans who hang on every word you type. To go more than a day without an article would cause your followers to get concerned about you.
Blog Every Week – This is the ideal situation for most small businesses that we deal with. You don’t have the time or resources to get blogs out every day, but you are blogging frequently enough to keep both your customers and Google happy. If you can dedicate an hour or two each week to writing a short, meaningful blog post, you’ll be ahead of most of your competition. Over time, you’ll develop enough quality content to be considered *the* authority in your industry. I would highly recommend most small businesses post a new article at least once a week.
At Least One Post a Month – For some, blogging is a daunting task. It’s easy to put other things ahead of your blog, making it seem impossible to get an article out every week. If this is you, I would make it a goal to get at least one blog post written a month to be considered relevant to your visitors. Anything less than this, and your site ends up like a stale cupcake: looks great at first, but ends up putting a bad taste in someone’s mouth!
In essence, you should be blogging as often as possible. Help your customers out. Keep your content fresh. Build your credibility. Become the authority.