Facebook recently launched its new platform for managing your business account from your desktop or mobile device: Facebook Business Suite. The mobile app replaces Pages Manager App and is intended to be a one-stop-shop for managing all of your Facebook and Instagram needs.
You’ll notice right away a lot of key differences between Business Manager and Business Suite’s design. The new look and feel is intended to create a more modern and accessible user interface to make it easier to manage your business online. Here’s a few key improvements you can expect from Business Suite:
Using the new Business Suite, you should be able to access your new notifications for Facebook and Instagram, read and respond to messages in your inbox, create automated responses to commonly asked questions, create posts, access your commerce account, create ads, view insights, and a satchel of other tools and settings you might want.
If you’re struggling with specific issues using Business Suite, Facebook has updated their guide to using Business Suite. Here are a few articles you might want to reference for some commonly used tools:
While you can create ads from Business Suite, if you are currently using Ads Manager for advertising, Facebook Business Suite is probably not the product you’ve been waiting for. It’s best to keep building and managing your campaigns in Ads Manager, where you can create a more sophisticated and organized ad campaign.
We get it; change is hard. There’s no guarantee how long you’ll have the option to use Business Manager vs. Business Suite, but if you want to stick with Business Manager for a while longer, you can!
If you aren’t satisfied with the new Business Suite, Facebook provides you with a way to switch back and forth between Business Manager and Business Suite desktop version (there’s a way to do this for Business Suite mobile app to Pages Manager App as well, but this feature is going away in November).
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