With all the hype around online ads and digital marketing strategies, you might start to wonder if traditional advertising—meaning, any type of advertising that was around pre-internet—is dead, and if it helps get more traffic to a website. Find out how your advertising DNA will inform the types of advertising, including traditional forms, that work for your business.
It probably won’t surprise you to learn that consumers trust traditional advertising more than online ads. Here are the latest findings by Statista on the trust factor consumers have for marketing platforms:
Notice that the top five performers are traditional advertising venues. Now, these findings shouldn’t give you the green light to abandon digital advertising strategies. What these stats should convey is that the best type of approach to marketing your local business may involve a mix of online and traditional ads, depending on your industry and consumers.
Learning where to target a traditional advertising campaign involves uncovering your “advertising DNA.” The answer depends on:
The last component of your advertising DNA depends on the type of market you need to reach out to:
After outlining each component of your advertising DNA, you can discover which strategy will work best for your business, and which traditional ads to use:
Discover your business’ unique advertising DNA, and put these traditional advertising methods to work for your business. With an effective online strategy piggy-backing your offline strategy, you’ll create an effective strategy get more traffic to your website.
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