fbpx

New Google AdWords Tool for adding quotes and brackets to your keywords

If you do pay-per-click campaigns, you probably know that one best practice is to add brackets and quotes to your keyword list – which makes them a phrase match or exact match. It’s simple, but repetitive and time-consuming to do that by hand — especially if you have hundreds of keywords for each ad group as I do. Here’s a simple tool my team just created to help me convert my keyword lists on the fly.

Author: Jeremy Harrison

February 4, 2009

We’ve been setting up a lot of pay-per-click campaigns for our clients lately – usually in Google AdWords.  If you do pay-per-click campaigns, you probably know that one best practice is to add brackets and quotes to your keyword list – which makes them a phrase match or exact match.  It’s simple, but repetitive and time-consuming to do that by hand — especially if you have hundreds of keywords for each ad group as I do.

Here’s a simple tool my team just created to help me convert my keyword lists on the fly.  I think it took them about 15 minutes to create, but it will save me a bunch of time in the long run. I thought I’d share it with others to hopefully make your work a little easier too.  If you find it useful — maybe thank us with a link from your website or blog!

 

Have a Question?

North Central Ohio HQ

Serving the Ashland, Wooster, and Mansfield, Ohio area

1171 E. Main St, Ashland, OH 44805
(419) 496-4212
Contact | Directions

Northwest Ohio Growth Center

Serving the Tiffin, Fremont, and Findlay, Ohio area

19 W. Market St, Ste E
Tiffin, OH 44883
(419) 443-8358
Contact | Directions

Northeast Ohio

Serving the Medina, Brunswick, Alliance, Canton, and Akron, Ohio area
© 2023 Spire. All rights reserved.

Get A Quote

Please answer a few quick questions and we will get you connected with a Spire Account Manager.