We’ve been setting up a lot of pay-per-click campaigns for our clients lately – usually in Google AdWords. If you do pay-per-click campaigns, you probably know that one best practice is to add brackets and quotes to your keyword list – which makes them a phrase match or exact match. It’s simple, but repetitive and time-consuming to do that by hand — especially if you have hundreds of keywords for each ad group as I do.
Here’s a simple tool my team just created to help me convert my keyword lists on the fly. I think it took them about 15 minutes to create, but it will save me a bunch of time in the long run. I thought I’d share it with others to hopefully make your work a little easier too. If you find it useful — maybe thank us with a link from your website or blog!