New Google AdWords Tool for adding quotes and brackets to your keywords

We’ve been setting up a lot of pay-per-click campaigns for our clients lately – usually in Google AdWords.  If you do pay-per-click campaigns, you probably know that one best practice is to add brackets and quotes to your keyword list – which makes them a phrase match or exact match.  It’s simple, but repetitive and time-consuming to do that by hand — especially if you have hundreds of keywords for each ad group as I do.

Here’s a simple tool my team just created to help me convert my keyword lists on the fly.  I think it took them about 15 minutes to create, but it will save me a bunch of time in the long run. I thought I’d share it with others to hopefully make your work a little easier too.  If you find it useful — maybe thank us with a link from your website or blog!