Every day you have people looking at your website – but what are they doing? Is your content resonating with them? What pages are they viewing the most? Are they sticking around, or leaving right away? More importantly, are they responding to the call(s) to action on your site?
These are questions you CAN answer. They are questions you SHOULD answer. They will help you find out if you are connecting with your visitors – or if you are missing the mark.
Google Analytics will answer these questions – and many more…
We install Google Analytics tracking code on every new website we build, because this information is critical to your marketing success. By paying attention to what your visitors are doing on your site, you’ll know which marketing strategies are working, and which areas might need improvement. Then you can make the necessary adjustments to drastically improve your marketing efforts, and make compelling connections with your visitors.
Essentially, you can really improve your business by simply utilizing your free Google Analytics data, and adjusting accordingly.
The problem is – many newbies get bogged down in Analytics. There is so much great information to process, many people waste a lot of time in the nitty-gritty details.
Don’t get bogged down with details – you can have other people to do that!
If you are new to Analytics, here are 5 basic metrics you will want to be familiar with:
These 5 metrics are a good place to start, but you’ll eventually want to dig deeper to really benefit your business.
To give you an idea of the power of Google Analytics, here are 3 more things you might find interesting:
Traffic Sources – How visitors come to your website.
This is all great information, and I’ve only scratched the surface of how beneficial Analytics can be for you. But, as I said before, it’s really easy to get bogged down in this data. Before you dig in, you might want to get some expert advice to keep you focused on what’s most important for your business. We’d love to help! Let us know when you’re ready to get started, or let us get started analyzing your traffic for you.