iPhone 3G: Copy and Paste is Not a Benefit

I’m not sure what Apple marketers are trying to accomplish with one of their new Apple 3G commercials. The ability to copy and paste is not a benefit, or even a feature worth spending 30 seconds promoting on television.

Author: Jeremy Harrison

Updated: July 3, 2009

I’m not sure what Apple marketers are trying to accomplish with this new Apple 3G commercial.

The ability to copy and paste is not a benefit, or even a feature worth spending 30 seconds promoting on television. Existing iPhone users will be happy to see the feature, but you can reach those people using AT&T’s subscriber databases. For everybody else, this commercial draws attention to limitations of the phone.