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Levels of Commitment: Call-to-Action Style

Engaging visitors on your website comes in different levels. So does the way you ask these visitors to commit to your small business! Sometimes major commitment is scary, so ease into it with transitional calls-to-action.

Author: Jeremy Harrison

Updated: September 15, 2021

Calls-to-action are the fun part when it comes to content. Spire’s Content Director, Patrick Sprague likes relating a call-to-action to a marriage proposal.

Picture yourself on a first date. The date is going super well! You both were interested in each other and engaged in great conversation all night. The date is about over and you’re about to go your separate ways. You really want to see this person again – what do you do?

Obviously you asked your date out again. Nine times out of 10, a marriage proposal on the first date is a little much.

Calls-to-action work the same way!

Lets say your customer LOVED your website, but he or she isn’t ready to commit 100% to you. So, how do you ask to see your customer again?

Transitional calls-to-action!

This type of invitation requires less commitment from your customer. This person won’t feel so much pressure to say “yes” when you ask them to do something.

Ask your customer to continue engagement with your brand. This can be done with many tactics:

  1. Download a PDF
  2. Videos
  3. Whitepages
  4. Subscribe to your mailing list

Basically these are any type of engagement aside from your primary call-to-action, such as a “Call Now!” or “Schedule an Appointment!” They make for a great way to wrap up a page on your site without sounding like you’re pitching the customers.

Remember, you don’t want to get on one knee on the first date, so ask for another with your transitional calls-to-action! The Spire team has great experience helping small business owners crafting these in a way that fits the businesses’ unique mold. If you’re struggling through this process, we’d love to help! Send us an email at [email protected] and our marketing experts will review and direct your work. 

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