So you created a LinkedIn company page and now you’re ready to start getting some leads and engagement from it. But where do you start? The page is written and the pictures look great, so the customers should start rolling in, right?
Wrong. Like any great relationship we have to nurture and build trust before anything great really happens.
Here are 5 easy steps to begin building your LinkedIn Company Page:
Start With Your Personal Account
Especially if you are the owner of the company, you should ensure your personal profile reflects what is on your company page. Update your about bio and update your profile and header image to showcase your business and what you’re all about.
You should also actively interact with what is being shared on your company page and invite your personal connections to follow your company. This is by far the easiest way to start building a following and generate engagement right off the bat.
Keep It Insightful, Not Sales-y
LinkedIn is a knowledge and idea sharing platform, not a place to tell everyone why they should buy your product. Don’t get me wrong, sharing new product launches or exciting news about your company is always a great idea. Go ahead, pat yourself on the back every once in a while, just don’t make it about you all the time.
Encourage Your Employees to Engage
Do your employees have a LinkedIn account? Encourage them to create a profile and list your company page as their employer. It not only increases the credibility of your new page but helps jump start engagement from the people who work at your company. Hopefully, your employees are willing and able to vouch for the things you are posting and sharing and can help optimize your overall performance.
Share Your Ideas & Industry Knowledge
LinkedIn is not only a social platform but a place to share knowledge and ideas with others who actually care about what it is you do. So if you have helpful insights or knowledge about whatever it is you do, start writing and sharing it with others.
By doing this you begin to build a reputation for knowing what it is you’re talking about, and people might just start coming to you with questions or advice. This is great for building relationships with potential business partners or attracting customers who may have a lot of other options when it comes to the product or service you offer.
Create Ads to Reach Potential Partners or Customers
You’ve got your business account running like a well-oiled machine with lots of content for potential customers to enjoy. Now it’s time to start generating some leads. To create the best campaign possible you should choose specific goals, audiences and calls-to-action to attract good quality leads. The more specific you are able to be the more directly you can speak to your ideal customer, which will in turn make them more confident in taking your desired action. Campaigns on LinkedIn can be used to promote a variety of things, including general company awareness, lead magnet promotions, newsletter sign-ups, and many more.
Feeling a little overwhelmed with making sure your new LinkedIn company page is as successful as you hoped it would be? No worries. We can help walk you through increasing engagement and generating more leads in no time!
