Are you using Facebook? There’s a 65% chance that you — and your future customer — would say yes. This thing has been like an avalanche — slowly, steadily steamrolling into a force that is dangerous to ignore.
But even if you ARE on Facebook, the bigger question is, are you really USING it? Are you channeling its power into something that benefits your small business? Does it actually contribute to your bottom line?
If not, that doesn’t mean you should quit using it. But for heaven’s sake, don’t allow Facebook to use you! Let me explain…
When most small business leaders hear about Facebook’s impressive impact, they signup for an account, and eventually start trying to build a following for their company.
Before long, you’re measuring your success based on how many people “like” your company, or how many people commented on your posts. Feels good for awhile, but here’s the sad truth.
You can’t pay rent with Facebook interactions.
Facebook is technically a “free” marketing tool, but your TIME is extraordinarily valuable. And Facebook — if used the wrong way — can use up large chunks of yours.
But don’t get me wrong. Facebook CAN make a significant impact on your business. I’ve found 3 Facebook success steps that will help you use Facebook, without it using you:
1. Efficiently TEST creative Facebook tactics that have worked for businesses like yours.
2. Immediately DISCARD the stuff that isn’t working for you.
And most importantly…
3. Promptly SYSTEMIZE the tactics that work. Turn them into a unified Facebook strategy that will get results without using up your time.
I’ve been working hard on this with my team at Spire. We’ve tested a lot of creative Facebook tactics for a lot of small businesses. We’ve developed new ideas that you maybe haven’t heard before, and taken some ideas you may already know about and refined them into a better workflow.
Facebook is a wonderful resource, and it can help you in great ways – as long as you are using it efficiently. Please contact us if we can help you make it work for your organization.
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