Jason Fried recently had an article in Inc Magazine titled “Why is Business Writing So Awful.” A great read that I strongly recommend.
We design a lot of business websites each month, and too often, the writing provided by the client can be an afterthought… stuff used to fill an empty space on a page. Jason shares a few great examples of people who take pride in their writing. One such example is Woot.com. Whenever I encounter a site like Woot, I can’t help but smile. And I can’t help but read more.
If your website is full of cliches… if you find it boring to read… if it sounds a lot like the verbiage on your competitors’ websites… than consider starting over.
Here are a few pointers to get the best results in your writing: