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Your Solution for Small Business Marketing

This fool-proof management system saves you time and money – two things small business owners and entrepreneurs cannot afford to waste.

Author: Jeremy Harrison

Updated: September 15, 2021

Fact or Myth: A solution exists to manage all customer relations, email marketing, leads, e-commerce, and more…and all in one place.

FACT. It’s true. Actually, it’s Infusionsoft. This fool-proof management system saves you time and money – two things small business owners and entrepreneurs cannot afford to waste. Not only does Spire love it, so do major names like Forbes and The Wall Street Journal. 

A part of growing your small business means using the right systems. Our Infusionsoft Specialist, Jessica Angelas strongly encourages entrepreneurs to use this software, “Not only is Infusionsoft easy to use like MailChimp and Constant Contact, but you can also track leads and use databases to keep ongoing campaigns a success!”

Being a small business owner, you have a million and one things to do every day. Your “work day” extends past a 9-5 job. This is your livelihood. By using Infusionsoft you open a door to help you manage these key aspects of your business:

Customer Relationship Management (CRM). Who are your customers? Leads? What criteria fits which person? Who clicked on what? All of these questions are put into a CRM database to help you organize just who your customers are. Although Infusionsoft is simple to use, this software has powerful results. 

Email/Social Marketing. This feature has more perks than one. Create and monitor campaigns and create emails that automate on your terms. Let’s say you follow up with a lead who clicked on a downloadable PDF within your site. Infusionsoftenables you to write an email of your choosing to send to that person who clicked on the PDF. 

But here’s the trick, you’ve written the email long before the PDF had been downloaded and are using email automation. Talk about saving time!

Nurture your prospects by feeding them more and more information that they find suitable. An example of an automated email following a clickable download may be “Hey, we noticed you liked our PDF on converting sales, we hope you enjoy these hacks for email marketing, too!” This keeps your audience engaged. 

E-Commerce. Finally, an easy way to sell your products online! Infusionsoft has e-commerce shopping carts that are perfect for online sales. Give your customers the opportunity to shop your small business online. 

Being a small business owner, you may not have the ability to keep hiring a new person every time a new “job” arises. You have to use your resources! This is a great tool for small businesses to track, engage, create, and manage their websites and campaigns with efficiency. Many of Spire’s customers have already fallen in love with Infusionsoft, now it’s your turn! Sales and marketing software shouldn’t be confusing. Infusionsoft breaks it down into:

  1. Sales automation
  2. E-commerce
  3. Dashboards and reporting
Who know it was as easy as one, two, three? Call Spire today for more information on this marketing software and change your small business for the better! 

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