We’ve been working with the inventor of a North Carolina-based golf swing trainer since we designed & launched his website last Spring.
We started assisting with marketing strategy late this summer, and — while we had some early challenges — a lot of good things are finally starting to come together.
At first, my team was hired to focus on copywriting and search engine optimization. Meanwhile, an online marketing guy in Hawaii was working on Google AdWords campaigns — paying for clicks and trying to convert that traffic into sales.
Their AdWords campaign ran for a few weeks, and they blew through over $2,000 in advertising in a hurry, with only a few sales to show for it. Things were not looking good.
However, the client ended up giving Spire a chance at running the Google AdWords campaigns and I’m optimistic about our first week of testing.
Here’s what we’re doing:
Our testing this week has been promising. There was a small email campaign running this week, which sent just 130 visitors to the website – but of those 130 visitors, they’ve had 15 sales — nearly 12% conversion rate. Not a bad start!
Next week the Google AdWords campaign begins, where we’ll be testing these landing pages with at least 2,000 visitors. If we can get at least 1.5% of the visitors to buy, we have a profitable landing page. If we see 5%, 10%… or 12%, then the client will be extremely happy, and will be ready to invest a lot more into Google AdWords. After all, if you can drop $1 into the Google AdWords vending machine, and it spits out $5, $10 or $12 — wouldn’t you keep stuffing in dollar bills at a furious pace?
This is why I love helping our clients with these projects…
years in business
our leaders' avg years at Spire
“Great company with employees that become part of our team. Being a marketing team of one, I always feel I have someone to turn to when I have a question. Spire has always been willing to explore new ideas that we present with affordable solutions that will work for us. I would highly recommend any business looking to expand their marketing efforts to use Spire!”