Choosing a website domain name is not for the fainthearted. The process will underpin your entire business and its digital marketing potential. Most small business need expert marketing advice upon entering this new, strange, foreign landscape. Take a few tips from the pros before paying for a domain name that doesn’t engage consumers and isn’t memorable.
Many business owners entering the digital marketing landscape have to work with an existing business name. And for good reason. Years or even decades spent branding their businesses means that a business name holds a lot of value.
However, the first step in the domain name selection process is also the hardest one: finding a name that hasn’t already been taken.
You see, local businesses in particular often have a name that’s unique to their local area, but across the country—or even the globe—somebody may have a business with the same or similar name. That business may have beaten you to the punch, grabbing the coveted .com version of the domain name.
There are ways to get around this problem, however.
Most experts recommend following these steps when choosing a website domain name:
Always buy the .com version for your domain name. Repeat: Always buy the .com version. This is the go-to extension the vast majority of consumers type when searching on the web.
Non-profits can purchase a .org domain name, but they are the only exception to the first tip. The general public has become savvy enough to know that non-profit websites end in the .org extension. If you can, however, buy both the .org and .com domain name.
What’s the bottom line when choosing a website domain name? It takes creativity and time, but selecting a strategic name that drives your brand to attract consumes and engage new customers pays off.
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