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Twitter for Business Use: I’m Giving it a Week…

I’ve been aware of Twitter for a while, but have never been terribly impressed. Cool for personal use, but businesses are raving about it being the next big thing, and I’ve just never seen the marketing benefit to using it.

Author: Jeremy Harrison

Updated: September 15, 2021

1I’ve been aware of Twitter for a while, but have never been terribly impressed. Cool for personal use, but businesses are raving about it being the next big thing, and I’ve just never seen the marketing benefit to using it.

If you haven’t heard of it, Twitter is another one of the Web 2.0 phenomenons… it reminds me of text messaging on steroids. You describe what you’re doing in 140 characters or less. The difference is, your message is posted on the web for the world to see. You can follow other people’s “tweets” and people can choose to follow you. I know a lot of people who use it, and I’m told it can become pretty addicting, like a lot of social media sites.

I’ve started to hear a growing buzz about it being used in a business setting, and I don’t get it. But to be sure I’m not missing anything, I’m going to try it for a week. I’ll report back if I find anything beneficial.

If you can think of benefits to Twitter for businesses, I invite you to comment here.

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