QR code marketing could really benefit your advertising, and many businesses like yours are already using QR codes in advertising. But we’re seeing that people aren’t sure how to use QR code advertising effectively. In fact, we’ve found that most people using QR code marketing are completely missing the boat. We want to help you make the most of your efforts, and avoid making some common mistakes. If you’re considering using QR code advertising, please keep the following in mind.
What are QR Codes?
In case you’re not sure what a QR code is, check out the image on the right. You’ve started seeing these popping up everywhere now. Smartphone users can scan these puppies, and they will instantly want to buy your products/services! Just kidding. They will be directed to a website/text/phone number – where you have one opportunity to impress them.
How you should use QR Code Marketing.
QR codes should be used to drive traffic to a specific page on a mobile website. Once somebody is on that page, what action to you want them to take? Since the user is using a phone, make it easy for them to call your office for more information. Here are a few creative ways to use QR codes in advertising:
These are just a few good ideas for using QR code marketing. However, for every good idea on using QR codes, there are a bagillion mistakes. Please, for your sake, don’t make the mistakes listed below.
QR Code Advertising Mistakes.
Wondering how to make a QR code?
It’s really simple. There are many free QR code generators on the market. A really simple one is the KAYWA QR Code Generator. Simply type in the URL you want to generate a code for, click “generate”, and *shizzam*… your code appears. You can even save it as an image for use later on.
What do you think about QR Code Marketing?
We’d love to hear from you. What are some great ways that you have seen QR codes used in advertising? How about QR code mistakes? Or, do you have any great ideas for QR codes that you’d like to share with everybody?
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