You’ve heard that writing blog posts is essential to the health of your website. Blogging is the best way to post fresh content on your website, and Google tends to favor websites with fresh content. Most importantly, blogging helps you build trust with both your current and future customers. By consistently providing customers with new, valuable information, they’ll feel confident working with you.
If you’re getting started with a blog, you may not feel like you know how to write a blog post that will resonate with your audience. Don’t worry – even experienced bloggers need to rethink their blogging techniques sometimes.
Here are 7 helpful tips for writing a blog post that gets results:
Think about frequently asked questions you recognize from your customers. Or, figure out what keeps your customers up at night. Then, write your blog posts to address these issues.
For further help picking a topic, see Jeremy’s article about creating an editorial calendar for blogging.
Side note: Engagement is not manipulative. Never use manipulative persuasion to get people to read your content. It’s not a great way to build trust.
Side note: If you use images in your post, be sure to include “alt text” that contains a keyword relevant to your post.
For example, hopefully you’ve learned a lot about how to write a blog post from this article, and now want to take it to the next level. Therefore, I’ve tagged this post with “content” and “how to write copy for seo”, in case you’d like to keep learning.