Over the past 18 months, we’ve had the great privilege of working with The Center For Individual and Family Services on an extensive new branding project. We were so excited to attend the launch of their new brand today, at the start of Mental Health Month.
The Center For Individual and Life Services is actually 10 connected companies, which includes The Center Adult Mental Health & Crisis Services, The Rehab Center, New Beginnings and Progress Industries. However, most people in the community, as well as people who utilized the organization’s services didn’t realize the relationship between these companies.
Through many months of gathering feedback from the board, staff, clients, partners and the community, Spire developed a new brand, complete with a new name to refer to the larger organization: Catalyst Life Services.
Catalyst seemed like the perfect name, because the individual Catalyst Companies and the organization as a whole serve as agents of change for the people they serve, in all parts of their lives.
Here is the video that announced the new brand. It was produced by our friends at DRM, Inc (Mansfield, Ohio), and it features our own Bryan Lefelhoc:
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We would like to congratulate everyone connected to Catalyst Life Services, and thank them for entrusting Spire with this important project. To learn more about the organization, visit their new Spire-powered website at www.catalystlifeservices.org.
