Effective website copywriting is crucial for SEO (search engine optimization) and your company. Get your web copy right, and your website can attract a growing number of targeted, prospective customers. You’ll rank higher in the search engines, and your visitors are more likely to convert. If you aren’t intentional about copywriting, you may be losing targeted traffic to your competitors.
For your website content to be effective, it must be relevant to both your visitors AND search engines like Google. You’d be surprised at how many businesses miss the boat here. They write website copy that sounds good, but doesn’t help them rank higher in search engines or get the conversions they need. Conversely, other businesses write content that is packed with keywords, without thinking about how it sounds to real people.
We want you to write great content that gets results – and an edge on your competitors. This article will teach you how to write copy that search engines love, without losing sight of your readers.
Here’s how to write copy for SEO:
SIDE NOTE: Please, do not use “Welcome” as your home page title. Your company isn’t defined by “welcome”. You don’t want your website to rank in search engines for “welcome”. However, we see businesses make this mistake way too often. In fact, there is a good chance your competition is using “welcome” in their home page title. If you can find a creative way to use a keyword in your home page title, you’ve got a better chance of being relevant in search engines than your competitors who are using “welcome.”
(Example continued: Notice where I first used “website copywriting” in the content of this post. Also notice that I’ve used “website copywriting” four times so far. Because Google sees this word used multiple times, they can conclude the article relates to it.)
(Example continued: Variations I’ve used so far – web copy, website content, write website copy, write copy for SEO, web page content, etc.)
This article touches on how to write content for search engine optimization. However, there are many other SEO strategies you will need to implement on your website. To get more SEO tips, you can download our free SEO Cheat Sheet. It covers other ways you can improve your on-page SEO tactics. And as always, if you need any guidance with SEO website copywriting, we’d love to help you.