Here at Spire, we never tire of hearing the question, “How do I get more traffic to my website?” It’s one of the four important success factors to focus on. You could even call us traffic evangelists, as we’ve helped countless small businesses, non-profits, and others get to the top of their industry with the right marketing recipe.
This blog post kicks off a special five-part series to answer the seemingly elusive question: How do I get more traffic to my website? The answer is actually a simple recipe that we’ve found works for small businesses dependent on local search, churches and other non-profits, as well as internet-based businesses.
To get ahead in today’s economy and technology era, businesses need a website. But not just any website. It must be a search engine optimized (SEO) website.
SEO is just a fancy term website and marketing experts use to cover the basic factors that will help your website “rank” high. You see, when a person types in a search term on Google, there’s a rhyme and reason behind what shows up on that page, and it’s all based on SEO.
Google’s “bots” are continually searching through thousands upon thousands of web pages, trying to decipher which pages offer users the most relevant information. So, in essence, your website pages must “speak” to users and search engine bots simultaneously.
To address users, you’ll just need to write informative, insightful content that addresses their key questions about how your services or products solves their most-pressing problem. To address search engines, you need to use SEO.
Businesses can boost SEO in multiple ways, such as through blogging, conducting a paid search campaign and using social media. But there are specific components on each website page speak the language of SEO. Here are just a few:
Other methods of optimizing web pages including offering contact information, hyperlinking to relevant content within your site, using keywords and tags, creating a sitemap, and more. SEO strategies are so important to success that businesses should consider devoting resources to the effort, or outsourcing the service so that Google and other search engines will see as quality content. The result is of great value: You’ll get more traffic to your website.
To learn more about effective SEO, click below to download our popular “SEO Cheat Sheet“!