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Announcing MicroSpire: Serving Even Smaller Businesses

On April 1, Spire announces its newest initiative, MicroSpire, to help even smaller business leaders grow.

Author: Sarah Wells

Updated: April 1, 2019

April 1, 2019
FOR IMMEDIATE RELEASE

Ashland, OH: Spire empowers small business success that transforms communities. Today they announced their newest initiative, MicroSpire, to help even smaller business leaders.

Partnering with local eight year olds and their Lego minifigure collections, Spire will see to it that minifigures everywhere can get access to the resources they need to launch their brick and mortar businesses.

“We believe this could be a real niche market for us,” said Sarah Wells, Director of Content Marketing at Spire. “Everyone wants to go bigger and make more real, authentic connections with people. We believe in that too. But what about the little guy?? I mean the really little guy, whose hands are molded to hold cups, not keyboards?”

MicroSpire Seminar

“With over 3.7 billion minifigures worldwide, serving this community is just a no brainer,” Jeremy Harrison, CEO and founder of Spire added. “Meaning, brainless. Their heads are hollow plastic.”

Spire welcomes all who are serious about building the next generation of even smaller business.

MicroSpire Logo

“MicroSpire extends our services to a previously underserved population,” Stephen Knowlton, Director of Innovation said. “No one – and I mean no one – is tending to the needs of the inanimate these days.”

“We do it for the little guy,” Wells said, wiping a tear from her eye. “For the really little guy.”

LEGO® is a trademark of the LEGO Group of companies which does not sponsor, authorize or endorse Spire Advertising, Inc. or our April Fools’ Gag.

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