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3 Ways to Boost Engagement with Website Photography

Photography is a great outlet for customers to engage with your small business online. Impress the people who visit your website with the element of photography and unleash the many benefits of customer satisfaction and even SEO perks.

Author: Jeremy Harrison

September 15, 2021

As you prepare to launch your new website, you may feel overwhelmed deciding on the photography to place within it. Even though you’re working with a shoestring budget, small business owners do, in fact, have a variety of options when it comes to website photography. 

The Value in a Photo

There’s something special about photography. They capture not only moments, but feelings. They preserve time. Your customers are more likely to engage with visual content over any other type, not to mention the SEO perks of photos that can help your small business in online searches! 

Any entrepreneur has been a customer at one point. So, avoid self-centered marketing and put yourself in the shoes of your customers! When they go to your website, they have a problem they want you to solve. Sure, they’ll read what you do, what options you provide, and so on. However, don’t just tell them how you’ll solve the problem, but show them who will with photography.

This doesn’t have to break your budget. Finding the right photos to tell your brand’s story can actually be less expensive than entrepreneurs think. Your business is unique. No one quite understands it like you do. The same photography route may not hold the same value for every small business. 

Stock Photography

Stock Photo ExampleYour time is limited. You may not have time to go out and hire a photographer or snap photos on your own time. Stock photography can help lower the cost of your visual content. Stock photos are also easy to get. You can search for them online on websites such as iStock or Unsplash

Depending on the stock site you find, you can access free images from time to time. Check out this list of Free Stock Photo Websites, courtesy of Entrepreneur. 

“By using stock photos, small business owners can dedicate their time and budget towards other areas of their businesses that are more likely to move the needle,” says Spire Founder and CEO, Jeremy Harrison. 

Original Photography

Using original photos of your small business in action is another cost-effective way to get the photography content you need for your website. Using genuine photos of your business tells a story to your customers. This allows them to engage with your business in a way words alone cannot. 

Spire Original PhotoTaking pictures of your business is a lot less complicated than you may think. With your schedule being so hectic, there are a few benefits of taking original photos to not only save you money, but time!

If you’ve ever felt as though you simply don’t have the time to get everything done, you’re not alone. This is common for small business owners across the board. Taking pictures of your company internally means you can do it on your time, when you have the time. Even by spending fifteen minutes snapping photos a few days a week can strengthen your selection when you go to choose what goes onto your website.

Commercial Photography

Commercial photography can appear scary to small business owners. This level of photography can get pricey, but it doesn’t have to. The right photography package can be just the solution you’ve been looking for when it comes to your visual content. 

Spire Commercial PhotographyProfessional photography is just that. Professional. Your business is your baby, and has your attention at all times. By letting a professional photographer capture the character behind your company, you are promised the message you want to tell your customers. Tell your brand’s story with accuracy!

Compelling photography catches the attention of consumers. This elevates their perception of your brand. It makes them think, “Wow, these people really know what they’re doing!”

Where to Go From Here

Understanding the needs of your customers means you’re a giant step ahead of your competitors. Implementing solutions to those needs on your website means your customers are more likely to engage with your brand and seek out what you have to offer. Your customers want to see your business in action, not just read about it. Using photography, be it stock, original, or commercial means you are on the right track to an interactive website. Photography can be used in slideshows, in the heart of your content, or to show the faces of your employees.

If you’re feeling lost when it comes to your photo content, the Spire team is happy to guide you. If you need help posting pictures you’ve taken, looking for professional photography, or just curious about how to get started, we want to help your business be successful! 

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