SEO, paid search, social media, blogging—these are all effective ways to increase traffic and generate leads. But even with an effective marketing plan to optimize your web pages and create a strategic paid search campaign, there’s a missing link here that can help businesses really capture quality leads: the opt-in form.
People who land on your website and stick around long enough to browse through a few pages may not be ready to place a call to your business or order a product, but they may be willing to enter their email address into an opt-in form. Placing an opt-in form on your homepage or creating a landing page specifically to capture emails is a great way to generate quality leads.
Before you log in to your website and slap a form together, ask yourself a few questions first:
So what should the opt-in form look like? The primary elements you should feature include:
For optimal success, once you put an opt-in form to work on your website to generate leads, split-test your form to gain insight into your unique audience of consumers. The results of changing one or two components on the form lets you know what’s working, and what’s not. Making small but strategic changes to the font, form positioning, messaging, or design can drive more people to your lead-generating opt-in form.
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