The most effective Super Bowl ad this year was, in my opinion, Google’s ad called “Parisian Love.”
It was so simple that anybody could have created it with their computer. Yet it told a clear story, demonstrated their product, and pulled at the heart strings of viewers. Well done Google, well done.
And ironically, it came immediately after an utterly confusing, ineffective ad for the 2010 Census, compliments of our Federal Government. What exactly were they trying to communicate with this ad?
$2.5 Million in taxpayer money – down the drain in one senseless 30 second ad.
At least Google’s masterful follow-up distracted me from the US Census Bureau’s monstrosity.