Dockers Free Pants Super Bowl Ad Backfires – Their Website Can’t Keep Up

Planning to promote your company in a Super Bowl commercial? Better make sure your website is ready to handle your offer.

Author: Jeremy Harrison

Updated: February 7, 2010

Planning to promote your company in a Super Bowl commercial?  Better make sure your website is ready to handle your offer.

Dockers Super Bowl Ad WebsiteDockers just aired a commercial offering to give away free pants during tonight’s Super Bowl.  Seconds later, their servers were bogging down, not allowing the incoming traffic. For those who were able to reach the website, the security code was rejecting users and spitting out server errors.

Worse – the internet is buzzing with irritated tweets and Facebookers who are miffed that they can’t get the site to work.

This is an example where an expensive advertisement will actually HURT public perception instead of helping it. 

When you plan to run an ad campaign at any level, make sure your web site and infrastructure are ready to handle the load!  Better yet, avoid Super Bowl ads if you’re trying to collect email addresses.  Imagine how much more successful they could have been with a Google AdWords pay-per-click campaign.

years in business

customers served

our leaders' avg years at Spire

Successful Projects

“Great to work with. Very competent and provide concrete feedback and information. Great at explaining goals and objectives for agreed upon projects.”
Rick Ford, Ashland County Council on Alcoholism & Drug Abuse

Have a Question?

North Central Ohio HQ

Serving Ashland, Wooster, Mansfield Ohio area

1171 E. Main St, Ashland, OH 44805
(419) 496-4212 | Contact | Directions

Northwest Ohio Growth Center

Serving Tiffin, Fremont, Findlay Ohio area

19 W. Market St, Ste E, Tiffin, OH 44883
(419) 443-8358 | Contact | Directions

Northeast Ohio Growth Center

Serving Medina, Brunswick, Akron Ohio area

107 N. Court St, Ste 7, Medina, OH 44256
(330) 769-8421 | Contact | Directions

© 2022 Spire. All rights reserved.

Schedule a Call

Please answer a few quick questions and we will get you connected with a Spire Account Manager.