Do you know what people are saying about your company? The rapid growth of social networking has both simplified and complicated things all at the same time.
Our only challenge used to be making sure people said positive things about our companies when they talked to their friends.
Now we have to keep up with the techno-savvy people too — the bloggers, reviewers,YouTubers, twitterers, facebookers, and much, much more. Many of these places give people a forum to share their positive and negative opinions with dozens, hundreds or even thousands of people with one click of the mouse.
Keeping up with this may seem daunting. But in a way, keeping up is simpler than ever, using Social Media Listening Tools. Clay McDaniel just wrote a helpful article on the Marketing Profs website that covers 13 Social Media Listening Tools.
Check it out, and use it to find a strategy that helps you learn from what your customers are saying.