A simple tip for mobile web marketing

If you aren’t working on a mobile-friendly website, it’s time to start thinking about it.  More than half of your customers will be using smart-phones by the end of 2011, which gives you great opportunities to communicate with them in new ways.

Here’s an extremely simple example of a pretzel stand using mobile marketing.  This sign appears right next to their cash register. Every customer who visits their stand has a mobile phone in their pocket.  And if they’d like an instant coupon, they simply text the number you see on their sign.  By doing so, they opt-in to the pretzel shop’s mobile marketing list, and immediately receive a coupon they can show to get instant savings.

These campaigns are easier to setup than you might think.  We can help.