Those magic words immediately pique your interest and alert you a story is about to follow. Humans thrive on story. In every culture and in every place in the world, human history has been translated from person-to-person, one generation to the next, through storytelling. Beginning with drawings on cave dwelling walls and hieroglyphs to a more modern scroll of technological social media feeds, story is how we communicate who we are and how we feel to each other.
Your brand is no different. Your brand is simply your business’ story conveyed to the world through how you tell it. The power to guide your brand is in your hands and it is up to you to tell it so that people understand who you are and how you feel. Through a distinct and crafted brand translation, you can build your following and draw in the customers you came to reach with the solutions your business has to offer. Through your story, you can help the community of people you came to help.
A few first steps must be in place before you can expect customers to believe in you and accept your story as something that sets you apart.
Now you’re ready to tell your story. Building from a base of self awareness and a connection to your customer, you can use your brand to create an emotional connection to your customer. Let your story resonate and reach your customers’ pain and needs. Guide your customers to a solution.
When telling your story it is important to keep these points top of mind. Your brand is a living thing. Every decision you make, both in your business and in your life, should speak to your brand and move your story forward in a cohesive and contemplative narrative.
The team at Spire specializes in helping businesses learn how to translate their brands into compelling content marketing. Connect with our team today to learn about how to tell a better story about your business.
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