Marketing most often fails because of a lack of execution. You may have great ideas scribbled in your notebook, but no time to get the work done.
Your unfinished ideas are like “half-built bridges.” You start building a bridge that will solve a problem in your business, but another, more urgent problem comes up before you’ve finished. So you run back, leave the first bridge half-built, and start building another. Before long, you have lots of half-built bridges. They take up a lot of time and energy, but they have zero benefit.
How to get it done: The solution is to pick the one thing you need next, and rapidly get it 100% DONE without distraction. This often means finding some help, so you can stay focused at a high-level.
Marketing also fails because it’s too complicated. Three ways people make marketing too complex:
To show you how we do this, watch this video I recently shot.
How to simplify. You need a plan to do less, simplify your messaging, and hit the right people more often. Do the extra work to clarify both your message and your target audience.
Don’t you just hate it when you have a GREAT idea… you pour time and money into executing it, you roll it out and…nothing. Have you been there? This can be so frustrating.
Too often, great ideas get scrapped too soon. Your failed idea might be one tiny adjustment away from being a game-changer. But how do you unlock those results? And how do you avoid sinking time on the wrong ideas?
How to make it hum. You need to test your idea in a way in smaller chunks so you can efficiently keep what works and improve or eliminate what doesn’t. This will give you clarity to wipe out a lot of time and budget wasters that aren’t making a difference.
Unlocking success with simple marketing that gets results works best with an experienced team that can support you. That’s what we do best.
years in business
our leaders' avg years at Spire
“Spire has a great team that helps educate me on the marketing plan and explains how it works. I always feel heard and they resolve any website issue fast. They are honest and trust worthy, that is very important when you are outsourcing a job. Spire has helped take away some of the daily marketing stresses making it easier to focus on daily tasks at the office. I am so happy with their services and team.”