Three Key Reasons Marketing Fails
Author: Jeremy Harrison
Is your marketing getting the results you want? If not, it’s likely due to one of these three reasons.
REASON #1: It didn’t get done.
Marketing most often fails because of a lack of execution. You may have great ideas scribbled in your notebook, but no time to get the work done.
Your unfinished ideas are like “half-built bridges.” You start building a bridge that will solve a problem in your business, but another, more urgent problem comes up before you’ve finished. So you run back, leave the first bridge half-built, and start building another. Before long, you have lots of half-built bridges. They take up a lot of time and energy, but they have zero benefit.
How to get it done: The solution is to pick the one thing you need next, and rapidly get it 100% DONE without distraction. This often means finding some help, so you can stay focused at a high-level.
REASON #2: It’s too complex.
Marketing also fails because it’s too complicated. Three ways people make marketing too complex:
- Trying to do too much. Too many social platforms, too many campaigns to manage, too many pages on the website to keep updated.
- Unclear messaging. Marketers try to be more clever or unique than their competitors. But if you want to really stand out, just make your message SIMPLER and CLEARER. People will buy what they UNDERSTAND.
- Trying to hit too many targets. With a limited ad budget, you have to be selective. Your goal shouldn’t be to reach more people, it’s to reach the right people more often.
To show you how we do this, watch this video I recently shot.
How to simplify. You need a plan to do less, simplify your messaging, and hit the right people more often. Do the extra work to clarify both your message and your target audience.
REASON #3: Great ideas get scrapped too soon.
Don’t you just hate it when you have a GREAT idea… you pour time and money into executing it, you roll it out and…nothing. Have you been there? This can be so frustrating.
Too often, great ideas get scrapped too soon. Your failed idea might be one tiny adjustment away from being a game-changer. But how do you unlock those results? And how do you avoid sinking time on the wrong ideas?
How to make it hum. You need to test your idea in a way in smaller chunks so you can efficiently keep what works and improve or eliminate what doesn’t. This will give you clarity to wipe out a lot of time and budget wasters that aren’t making a difference.
Simplify Marketing, Multiply Results.
Unlocking success with simple marketing that gets results works best with an experienced team that can support you. That’s what we do best.
At Spire, we promise to help you do 3 things better than your competition:
- Keep It Simple
Get better results with a “one-liner” message that’s simple and clear. Then, clarify a tight, targeted audience you can saturate with that message. Spire will help you keep it simple.
- Get It Done
Finally, get out of the weeds, and stay focused on your high-level goals while our writers, designers, developers, and marketers turn ideas into action. Spire will help you get it done.
- Make It Hum
The best results often come from fine-tuning ideas that didn’t work at first. We commit to a process to help you carefully test your best ideas and unlock success. Spire will help you make it hum.