Is your marketing getting the results you want? If not, it’s likely due to one of these three reasons:
Marketing most often fails because of a lack of execution. You may have great ideas scribbled in your notebook, but no time to get the work done.
Your unfinished ideas are like “half-built bridges.” You start building a bridge that will solve a problem in your business, but another, more urgent problem comes up before you’ve finished. So you run back, leave the first bridge half-built, and start building another. Before long, you have lots of half-built bridges. They take up a lot of time and energy, but they have zero benefit.
How to get it done: The solution is to pick the one thing you need next, and rapidly get it 100% DONE without distraction. This often means finding some help, so you can stay focused at a high-level.
Marketing also fails because it’s too complicated. Two ways people make marketing too complex:
How to simplify. You need a plan to do less, and to simplify your messaging. Do the extra work to say it clearer and help customers understand.
Don’t you just hate it when you have a GREAT idea… you pour time and money into executing it, you roll it out and… nothing. Have you been there? This can be so frustrating.
Too often, great ideas get discarded too soon. Your failed idea might be one tiny adjustment away from being a game-changer. But how do you unlock those results? And how do you avoid sinking time on the wrong ideas?
How to make it hum. You need to test your idea in a way in smaller chunks so you can efficiently keep what works and improve or eliminate what doesn’t. This will give you clarity to wipe out a lot of time & budget wasters that aren’t making a difference.
Unlocking success with simple marketing that gets results works best with an experienced team that can support you. That’s what we do best.
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