The good thing about habits is that they establish routine, and define expectations.
For instance, every morning you wake up and roll out of the same side of bed. You shower, towel off, get dressed, pour a cup of coffee and head out the door. You’re probably in such a routine that the dog knows exactly what hand you’ll pat him on the head with as you kiss your kids goodbye. It’s routine, and the outcome is always the same.
But the bad thing about habits is that they establish routine and define expectations. If you do the same things today, you’re going to get the same results today. Not necessarily good or bad, but “the same.”
Is the same “good enough”?
I assume the goals for your business are not to be “good enough”. And so your marketing habits should not be the same.
What can your business do differently today than it did yesterday? What can you plan to do tomorrow that will make the next “tomorrow” different?
Businesses that are not embracing the opportunities of “today marketing” are destined for “sameness”. Are you writing blogs that teach for free? Are you dipping your toes into Search Engine Marketing? Is your website a “today” tool, or is it stuck in the past, stuck in the “same”?
So, tomorrow morning, get out of bed on the other side, and comb your hair to the left, instead of the right. From that point on, everything will be different. Then, look for new “customer friendly” ways to market that reach your customers where they are.
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