It might seem impossible to please both customers and Google. But it isn’t. You don’t need an advanced degree in business or marketing to figure it out. You don’t need a huge marketing budget, either.
Being an entrepreneur, you always could use more sales driving up your numbers. We've prepared an easy-to-follow plan just for you to help dominate the market!
So, you want to update your website? Perhaps your old site was thrown together quickly. Perhaps it isn't serving your needs very well. It's also possible that what was once a well-designed website is now tired and out-of-date.
As a business owner, you've probably already heard about the immense power of content marketing. That said, unless there's proof, it can be difficult for a small businesses to come up with the resources to invest in content marketing.
I finally got a chance to post the second half of my talk with Nate Bebout. In this video, Nate talks about what motivates the millennial generation, and 5 practical steps to make your marketing more effective.
What's the deal with young adults born from 1982-2000? Do we call them Generation Y? The Millenial Generation? How do I reach them? Is there any hope for our future?
The importance of putting fresh articles on your website is unquestionable. Here's how often you should be blogging to keep Google and your customers happy.
What do you do when a potential buyer tells you your prices are too high? I've noticed that most sellers react in one of 3 ways. Most people GIVE IN, they GIVE UP, or they GET EVEN. Let me explain...
When working with small businesses, we often talk to people who have both a website AND a blog. Here are 5 important reasons why the blog and the website should be combined into one online presence.
I hear it all the time: "Do I have to pay to rank in Google? This article helps bring clarity to free AND paid listings in Google, and points to free, helpful resources for help.
.jpg, .png, .txt, .pdf, .tiff, .doc, .ppt, .mp3, .wav, .wma, .avi, .swf, .xls. Looking at a list like this sure can make your head swim! Good thing I am here to help explain them!
I'm a victim. Actually, it's worse than that. I willingly gave in. Even though I swore I never would. For the first time in my 7 years of using Facebook, I did the unthinkable...
Somebody said that it couldn't be done, But, he with a chuckle replied That "maybe it couldn't," but he would be one Who wouldn't say so till he tried."
If I were forced to either forget everything I learned in college, OR forget everything I learned on the farm as a child, I wouldn't think twice. Early lessons on the farm were far more valuable.
Things that seemed like common sense as a kid now seem profound. Here's a simple example.
I just had a revelation. I realized that my network of close personal friendships -- the people my wife and I spend time with in our local community -- has been altered over the years by our exposure on Facebook.
Recently we have been getting some phone calls about the new version of Firefox not playing nice. One of the complaints has been that when you try to view a PDF file from
Our next Customer Training Intensive is scheduled for April. And as we were putting it together, we were inspired to offer two completely separate events, for two different groups of customers.
Every day you have people looking at your website - but what are they doing? Here are some important questions you CAN and SHOULD answer. They will help you find out if you are connecting with your visitors
Last month, Facebook announced a new feature called "Graph Search." You'll see it on your Facebook page soon. There's already a lot of info out there about the new Graph Search. But it's the features hidden under the surface that has great potential for marketers.
In a session at our last Spire Customer Training Intensive, I showed customers how a new under-utilized strategy in the Google Display Network called Remarketing could be beneficial, even for smaller businesses with small budgets. I'm not going to re-hash my presentation here, but this video shows the results of a short, very small experiment we did on this website.
As a Spire Customer Service Representative, I get a lot of questions everyday on how to use SpireCMS. So to help with these questions, I decided to make up a few quick videos.
If given the choice, would you take $10,000 today, or $500/month for the rest of your life? While logic tells us to take the ongoing payments -- studies have consistently shown that most people are prone to take what they can get RIGHT NOW, ignoring the added long-term benefits that come from waiting.
Three winters ago, I sat down at my desk to write a blog post. I had a million things to do, and it felt like a waste of time. After days of setting it aside to do other things that were more urgent, I finally finished it and stuck it on the website.
In early November I taught a seminar on social media and blogging at the Ashland Chamber Business Expo. The session included an interview with a "virtual guest" -- Jon Nicol.
Here's a short excerpt from my presentation at the Spire Customer Training Intensive. I talked about how your customers have changed -- and how it has nothing to do with the economy.
Are your customers local? Is the majority of your audience within a certain driving distance of your place(s) of business? Locally-focused businesses have never had more leverage in search engines like Google.
This morning I was teaching a seminar, and I was showing examples of landing pages where companies offer something of value in exchange for a name and email address.
We want you to write great content that gets results. This article will teach you how to write copy that search engines love, without losing sight of your readers.
Have you ever written content on your website and wondered if anybody is actually looking at it? This video will show you a mistake that 86% of businesses make. Fix it on your website, and you could see a significant increase in traffic. This video will show you how it works.
Today I FINALLY setup my page on As I knew already, the Pinterest userbase is dominated by females. I knew it was used primarily by women, but I was struck by just how
Saying that you're going to write "something" every Friday is destined to fail. You need to start with some planning to figure out what you're going to say, and when. This is where an editorial calendar can help.
For every website design or re-design ordered by a Richland County business in May, Spire will make a donation to support airmen and soldiers and their families who are members of the Guard units based in Richland County.
“Spire has a great team that helps educate me on the marketing plan and explains how it works. I always feel heard and they resolve any website issue fast. They are honest and trust worthy, that is very important when you are outsourcing a job. Spire has helped take away some of the daily marketing stresses making it easier to focus on daily tasks at the office. I am so happy with their services and team.”