Author: Jeremy Harrison
Creating a Google+ business page doesn’t require that you hold professional certification in social media. In fact, Google has made creating a business account a fairly simple process. Here’s a primer on setting up a Google+ page for your business.
In the typical marketing funnel, only 3 percent of the people that visit your site are ready to buy. So, what are the rest of your website visitors doing there?
With these five website features, your website will promote a high level of engagement.
What if you could learn about one that had the potential to reach almost 10,000 people every second? Would you be interested?
It might seem impossible to please both customers and Google. But it isn’t. You don’t need an advanced degree in business or marketing to figure it out. You don’t need a huge marketing budget, either.
Being an entrepreneur, you always could use more sales driving up your numbers. We've prepared an easy-to-follow plan just for you to help dominate the market!
Merry Christmas! Be sure to watch to the very end for a special treat...
If you’re developing a brand presence on Facebook but your strategy doesn’t include contests or giveaways, you’re probably missing the mark.
Consumers are looking for what you have to offer, but can they find you on the web? They can if your website is optimized for local search.
So, you want to update your website? Perhaps your old site was thrown together quickly. Perhaps it isn't serving your needs very well. It's also possible that what was once a well-designed website is now tired and out-of-date.
As a business owner, you've probably already heard about the immense power of content marketing. That said, unless there's proof, it can be difficult for a small businesses to come up with the resources to invest in content marketing.
Google+, the social media arm of the search engine giant, offers small businesses a social media resource--and more--like no other.
Choosing a website domain name is not for the fainthearted. The process will underpin your entire business and its digital marketing potential.
I finally got a chance to post the second half of my talk with Nate Bebout. In this video, Nate talks about what motivates the millennial generation, and 5 practical steps to make your marketing more effective.
What's the deal with young adults born from 1982-2000? Do we call them Generation Y? The Millenial Generation? How do I reach them? Is there any hope for our future?
The importance of putting fresh articles on your website is unquestionable. Here's how often you should be blogging to keep Google and your customers happy.
What do you do when a potential buyer tells you your prices are too high? I've noticed that most sellers react in one of 3 ways. Most people GIVE IN, they GIVE UP, or they GET EVEN. Let me explain...
In Google Analytics, there is a metric titled "Bounce Rate", which tends to throw people off ;) . Thankfully, it's not too difficult to understand.
When working with small businesses, we often talk to people who have both a website AND a blog. Here are 5 important reasons why the blog and the website should be combined into one online presence.
I hear it all the time: "Do I have to pay to rank in Google? This article helps bring clarity to free AND paid listings in Google, and points to free, helpful resources for help.
Pop quiz! If I were to ask you what KB stood for could you tell me? What about MB and GB?
.jpg, .png, .txt, .pdf, .tiff, .doc, .ppt, .mp3, .wav, .wma, .avi, .swf, .xls. Looking at a list like this sure can make your head swim! Good thing I am here to help explain them!
I'm a victim. Actually, it's worse than that. I willingly gave in. Even though I swore I never would. For the first time in my 7 years of using Facebook, I did the unthinkable...
Somebody said that it couldn't be done, But, he with a chuckle replied That "maybe it couldn't," but he would be one Who wouldn't say so till he tried."
If I were forced to either forget everything I learned in college, OR forget everything I learned on the farm as a child, I wouldn't think twice. Early lessons on the farm were far more valuable. Things that seemed like common sense as a kid now seem profound. Here's a simple example.
I just had a revelation. I realized that my network of close personal friendships -- the people my wife and I spend time with in our local community -- has been altered over the years by our exposure on Facebook.
Over the past 18 months, we've had the great privilege of working with The Center For Individual and Family Services Catalyst Life Services.
On Thursday and Friday, we offered two all-day workshops for some of our Spire customers.
Recently we have been getting some phone calls about the new version of Firefox not playing nice. One of the complaints has been that when you try to view a PDF file from
Our next Customer Training Intensive is scheduled for April. And as we were putting it together, we were inspired to offer two completely separate events, for two different groups of customers.
Every day you have people looking at your website - but what are they doing? Here are some important questions you CAN and SHOULD answer. They will help you find out if you are connecting with your visitors
Last month, Facebook announced a new feature called "Graph Search." You'll see it on your Facebook page soon. There's already a lot of info out there about the new Graph Search. But it's the features hidden under the surface that has great potential for marketers.
In a session at our last Spire Customer Training Intensive, I showed customers how a new under-utilized strategy in the Google Display Network called Remarketing could be beneficial, even for smaller businesses with small budgets. I'm not going to re-hash my presentation here, but this video shows the results of a short, very small experiment we did on this website.
As a Spire Customer Service Representative, I get a lot of questions everyday on how to use SpireCMS. So to help with these questions, I decided to make up a few quick videos.
If given the choice, would you take $10,000 today, or $500/month for the rest of your life? While logic tells us to take the ongoing payments -- studies have consistently shown that most people are prone to take what they can get RIGHT NOW, ignoring the added long-term benefits that come from waiting.
Three winters ago, I sat down at my desk to write a blog post. I had a million things to do, and it felt like a waste of time. After days of setting it aside to do other things that were more urgent, I finally finished it and stuck it on the website.
In early November I taught a seminar on social media and blogging at the Ashland Chamber Business Expo. The session included an interview with a "virtual guest" -- Jon Nicol.
Here's a short excerpt from my presentation at the Spire Customer Training Intensive. I talked about how your customers have changed -- and how it has nothing to do with the economy.
Today I'm going to share 5 things you can do to improve your visibility in the search engines with local searchers.
You've heard that writing blog posts is essential to the health of your website. Here are helpful tips for writing a blog post that gets results...
Are your customers local? Is the majority of your audience within a certain driving distance of your place(s) of business? Locally-focused businesses have never had more leverage in search engines like Google.
This morning I was teaching a seminar, and I was showing examples of landing pages where companies offer something of value in exchange for a name and email address.