How to Plan Better Marketing Campaigns & Content
Seeking improved outcomes from your marketing endeavors? Foster synergy between campaigns and content.
Author: Jeremy Harrison
The Four Parts of an Effective B2B Marketing Strategy
Sharpen your B2B marketing focus with this simple 4-part framework. Stop doing everything - choose what NOT to do.
Four Types of Stories Your Business Must Tell
The best way to make your content more effective is better storytelling. Learn four essential types of stories every business must tell.
Outsourcing Marketing: The Pros and Cons
If your business is contemplating outsourcing your marketing, it’s important to understand the purpose. Learn about the variety of benefits and hazards that can come from outsourced marketing.
How Much Should You Allocate for Your Marketing Budget?
How much should you allocate toward your marketing budget? It’s a matter of simple math, and strategy, and decluttering your plan.
Every Website Must Answer This Question to Be Successful
Is your website answering the most important questions your target audience has about your business? This one thing turns irrelevant websites into effective websites.
How to Fix Your Follow-Up
It takes 8-10 touches before a customer makes a buying decision. You need a plan for how to follow-up with your prospective and past customers. Here’s what we recommend.
Three Key Reasons Marketing Fails
There are three typical reasons your marketing efforts fail. To run successful ads, you need to simplify your message and tighten up your target. Here's how.
The Path to Results: Your Customer’s Next Step
Customers need to know the right next step on your website. How clear is your call to action? Do you have a plan for the people who aren’t ready to buy today?
SEO 101: How to Get More Visibility in Google
How can you make sure your site ranks well without investing loads in digital ads? Search engine optimization, or SEO, plays a key role. Here are five ways to win with Search.
How to Capture Attention with Your Marketing
Learn more about how to capture your customer's attention with engaging marketing.
Is Your Marketing Too Self-Centered?
Learn about common marketing mistakes and simple solutions Spire has to offer.
Three Essential Things Your Marketing Must Do
If your marketing efforts aren’t generating the results you want, maybe you’re sitting on a lopsided stool. You need a plan to accomplish all three of these important parts of the marketing funnel.
A Secret Weapon for Creating Great Marketing Content
The blank page is an intimidating space, but with this single tool, you’ll be equipped to create great marketing content every single time.
My Near-Death DIY Experience
Are you a do-it-yourselfer? I would say that I am, but my wife might disagree. I once had a near-death experience with DIY. I was running new electrical in my basement man cave. I forgot to turn off the power at the main electric box... my pliers hit the main power supply and... BOOM!
Marketing after COVID-19
Your customers have changed post-COVID. How should your marketing messaging change to meet the needs of your customers?
How to Plan 1 Year of Great Social Content in 1 Afternoon
You can generate social media content for the next 6-12 months in one afternoon using the splintering technique. Learn more at Spire.
How to Plan a High-Converting Webinar in 90 Minutes or Less
Webinars and seminars are a great way to generate leads, engage visitors, and convert sales for your business. Here's how you can plan your next presentation in 90 minutes or less.
What Motivates and Drives Away Great Employees?
Is hiring holding you back? You are not alone!
How to Attract & Retain Great Workers in 2021
Is hiring holding you back?
3 Keys to Discover Your Calling
I believe that we were created to work. But not the drudgery kind of work. It is an amazing feeling to get paid to do work that aligns seamlessly with our passions, talents and our natural areas of influence. But how do you find that kind of work? How do you even know what you're looking for? And if you're looking for a job, how do you make good decisions that move you in the right direction?
Social Media Trends Change Fast. Are You a Pioneer or a Settler?
Catch the buzz about a new social media platform? As a marketer, there are risks and rewards to being a pioneer on a new platform or staying with the tried-and-true tactics of established land.
Understanding Scarcity: Why Are Buyers Drawn to What They Can’t Have?
Scarcity, one of Dr. Cialdini's principles of influence, is a powerful psychological tool marketers can use to help drive sales. Learn how to use this tool with authenticity.
Building Trust and Credibility with Social Proof
These six tactics can give your business the credibility it needs to increase conversion rates using one of Cialdini’s 6 Principles of Influence: Social Proof.
How Marketers Propel Sales with Baby Steps
The biggest challenge marketers face with their marketing is how to get more high quality leads and how to convert those opportunities into sales. There is a strategy that achieves both goals at once. I call it "baby steps."
How to Get Better Reports From Your Marketing People
In order to make the right decisions for your company, you need better reports from your marketing people. Here's what's wrong with your reports and what you should expect from your marketing people instead.
6 Ways to Saturate and Dominate Your Market on a Budget
Every brand marketer wants more engagement and more leads that ultimately lead to more customers served and more dollars in your pocket. The best way we’ve found to get more is actually with less.
Here’s how.
Keep Planting
Keep planting seeds. When times are uncertain, plant seeds. When times are steady and comfortable, plant seeds. When you
How to Lead a Website Redesign (Without Losing Your Mind)
Shed your anxieties about redesigning your business’s website with these five tips.
5 Ways to Simplify Marketing and Boost Results
Do you want to boost your impact as a marketing pro? Learn to make complex things simple. it's an often-overlooked but essential superpower that every great marketer needs in their arsenal.
Translating Your Brand
Creating a brand is more than a logo in front of the thing you are selling. Your brand is the story of your business and, in turn, of you. Learn how to translate your brand and create the story you want to tell.
Facebook Rolls Out New Business Suite
Facebook rolled out its new Business Suite, an improved user interface that integrates Facebook Page, Instagram, and Messenger management from your desktop or mobile device.
3 Fast and Easy Ways to Create Virtual Meetings
With growing concerns over the Coronavirus, hosting virtual meetings can help you keep people connected in real-time, even if they are uncomfortable gathering in person. Here are three recommended platforms to consider.
3 Reasons Your Marketing Doesn’t Work Like It Used To
Are the good old days of advertising gone for good? Here are three major reasons why marketing doesn't work like it used to.
5 Warning Signs Your Brand Could Use a Little More Awareness
If you’re having a hard time getting noticed and gaining traction in your industry, you might not have a lead problem. You might have an awareness problem.
Ten Valuable Hiring Lessons for Small Businesses
It's easy to make mistakes when it comes to hiring. Spire's founder, Jeremy Harrison, admits he's made a few mistakes along the way. Here are ten hiring lessons he learned firsthand over our first ten years in business.
Building Team Chemistry and Why It Matters for Your Business
You can have all the talent in the world, but without team chemistry you won’t be successful. But what makes “good” team chemistry, anyway? Read on for ideas on how to boost the chemistry of your employees to ensure your business wins every time.
How to Attract & Keep Great Workers: Part 2
What do you think it costs your business to replace a great employee? The second half of this 2-part series, teaches you how to build a place where people love to work, and where more great people are lining up to join your ranks.
How to Attract & Keep Great Workers: Part 1
You already know how important it is to hire great workers. Most hiring efforts fail because employers attract the wrong pool of applicants in the first place. Read on to learn more about how you can narrow your hiring process down to four steps that guarantee you're extending that job offer to the perfect candidate.
How Entrepreneurs See Their Summer Vacations
This post is written for entrepreneurs everywhere. Vacations for entrepreneurs are critically important. I've started to view my summer vacation as an annual benchmark that helps me see the progress in my business growth.
The Right Customer Relations Solution Makes All the Difference for Small Businesses
Entrepreneurs need access to the right systems. How are you managing your customer relationships? How are you communicating with your customers? Is there a better way? We think so. Read on.
7 Mistakes You’re Making With Your Time
Your time is priceless. How are you spending it to add the most value to your company and your life? Review these seven mistakes to discover ways you can become more efficient and effective as a small business leader.
Still Waiting on Google? How to Get More Traffic that Actually Makes You Money.
You need traffic now, and while it’s important to set a good SEO foundation on your website, you can’t wait on Google to get you the leads you need to grow.
How to Turn “Just Looking” Prospects into Sales in 2 Simple Steps
There are two simple tools missing from most websites that drastically impact your ability to connect to customers. Find out how adding direct and transitional calls-to-action can make all the difference.