Is your website answering the most important questions your target audience has about your business? This one thing turns irrelevant websites into effective websites.
It takes 8-10 touches before a customer makes a buying decision. You need a plan for how to follow-up with your prospective and past customers. Here’s what we recommend.
Customers need to know the right next step on your website. How clear is your call to action? Do you have a plan for the people who aren’t ready to buy today?
How can you make sure your site ranks well without investing loads in digital ads? Search engine optimization, or SEO, plays a key role. Here are five ways to win with Search.
If your marketing efforts aren’t generating the results you want, maybe you’re sitting on a lopsided stool. You need a plan to accomplish all three of these important parts of the marketing funnel.
Are you a do-it-yourselfer? I would say that I am, but my wife might disagree. I once had a near-death experience with DIY. I was running new electrical in my basement man cave. I forgot to turn off the power at the main electric box... my pliers hit the main power supply and... BOOM!
Webinars and seminars are a great way to generate leads, engage visitors, and convert sales for your business. Here's how you can plan your next presentation in 90 minutes or less.
I believe that we were created to work. But not the drudgery kind of work. It is an amazing feeling to get paid to do work that aligns seamlessly with our passions, talents and our natural areas of influence. But how do you find that kind of work? How do you even know what you're looking for? And if you're looking for a job, how do you make good decisions that move you in the right direction?
Catch the buzz about a new social media platform? As a marketer, there are risks and rewards to being a pioneer on a new platform or staying with the tried-and-true tactics of established land.
Scarcity, one of Dr. Cialdini's principles of influence, is a powerful psychological tool marketers can use to help drive sales. Learn how to use this tool with authenticity.
These six tactics can give your business the credibility it needs to increase conversion rates using one of Cialdini’s 6 Principles of Influence: Social Proof.
The biggest challenge marketers face with their marketing is how to get more high quality leads and how to convert those opportunities into sales. There is a strategy that achieves both goals at once. I call it "baby steps."
In order to make the right decisions for your company, you need better reports from your marketing people. Here's what's wrong with your reports and what you should expect from your marketing people instead.
Every brand marketer wants more engagement and more leads that ultimately lead to more customers served and more dollars in your pocket. The best way we’ve found to get more is actually with less. Here’s how.
Do you want to boost your impact as a marketing pro? Learn to make complex things simple. it's an often-overlooked but essential superpower that every great marketer needs in their arsenal.
Creating a brand is more than a logo in front of the thing you are selling. Your brand is the story of your business and, in turn, of you. Learn how to translate your brand and create the story you want to tell.
Facebook rolled out its new Business Suite, an improved user interface that integrates Facebook Page, Instagram, and Messenger management from your desktop or mobile device.
With growing concerns over the Coronavirus, hosting virtual meetings can help you keep people connected in real-time, even if they are uncomfortable gathering in person. Here are three recommended platforms to consider.
If you’re having a hard time getting noticed and gaining traction in your industry, you might not have a lead problem. You might have an awareness problem.
It's easy to make mistakes when it comes to hiring. Spire's founder, Jeremy Harrison, admits he's made a few mistakes along the way. Here are ten hiring lessons he learned firsthand over our first ten years in business.
You can have all the talent in the world, but without team chemistry you won’t be successful. But what makes “good” team chemistry, anyway? Read on for ideas on how to boost the chemistry of your employees to ensure your business wins every time.
What do you think it costs your business to replace a great employee? The second half of this 2-part series, teaches you how to build a place where people love to work, and where more great people are lining up to join your ranks.
You already know how important it is to hire great workers. Most hiring efforts fail because employers attract the wrong pool of applicants in the first place. Read on to learn more about how you can narrow your hiring process down to four steps that guarantee you're extending that job offer to the perfect candidate.
This post is written for entrepreneurs everywhere. Vacations for entrepreneurs are critically important. I've started to view my summer vacation as an annual benchmark that helps me see the progress in my business growth.
Entrepreneurs need access to the right systems. How are you managing your customer relationships? How are you communicating with your customers? Is there a better way? We think so. Read on.
Your time is priceless. How are you spending it to add the most value to your company and your life? Review these seven mistakes to discover ways you can become more efficient and effective as a small business leader.
You need traffic now, and while it’s important to set a good SEO foundation on your website, you can’t wait on Google to get you the leads you need to grow.
There are two simple tools missing from most websites that drastically impact your ability to connect to customers. Find out how adding direct and transitional calls-to-action can make all the difference.
When leads find themselves on a landing page, they can get distracted by detours that are often overlooked and end up lost. This results in lower conversion rates and sales. Ultimately? Your lead turns the car around and drives off into the sunset with another business that played the game better. See where leads are getting lost on your landing page and how you can optimize to reach any desired market.
Which keywords are right for your content? Do you stand out in a search compared to your competitors? Avoid these four common mistakes in search engine optimization.
Here are five areas you can rein in without getting bogged down in details. If you can sign off on these five areas, you can delegate the details of your marketing to others, knowing that it’s pointed in the right direction.
Do you have a playbook to run your business successfully? If you don't have a plan, how do you know what steps to take next? Here's how you can assemble a playbook for your small business.