Why Busy Leaders Need a Marketing Playbook
Do you have a playbook to run your business successfully? If you don't have a plan, how do you know what steps to take next? Here's how you can assemble a playbook for your small business.
Author: Jeremy Harrison
Mastering 5 Stages of Small Business Growth
What stage of growth is your small business in? Read on to learn what challenges businesses like yours face at this stage of the game and discover the twists and turns you might anticipate where you're headed.
10 Books that Transformed My Small Business
What would your business look like if you could hire ten leading experts on business management to reveal blindspots that are keeping your small business from growing?
Website Editing Quickstart Guide
More to come!
How to Avoid Being Annoying on Social Media
Time and time again, I see small businesses make this critical mistake on social media: treating social media the same as your website. Here’s why it just doesn’t work that way.
Are you setting yourself up to fail at social media marketing?
Yeah, you've heard it said that businesses should be on social media. But what is your brand doing on social media? How can you take better advantage of this free marketing tool for your organization?
Keeping in Touch with That Current Customer List: Tips and Tricks for Email
There’s a lot to gain in understanding what your customers want from you. Delivering that want right to their inbox earns brownie points for your business. These tips and tricks will instantly improve your email communications while also keeping your business fresh in the minds of your current customers.
3 Keys to Avoid Price Wars and Sell Profitable Services to Local Homeowners
If you sell services to homeowners, you have a lot on your shoulders. You need to make sure your cell phone keeps ringing and your guys keep working. So what can you do? Read on for three keys to competition-proof your business and close more profitable sales.
Instagram Copywriting Hacks You’re Probably Not Aware Of
Is your business one of the 70.7% making the most out of Instagrams marketing perks? A lot more goes into your social media strategy than taking a picture. The next time you go to post make sure you're using these essential Instagram copywriting hacks to instantly connect with your followers.
Unlock Insights and Easily See How People View Your Business on Google
Google provides you with helpful insights on how people interact with your business listing - even if they don’t visit your website! See how you can unlock these free insights and use them to your advantage.
Local Business? You Need To Show Up in Google Maps! Here’s Why.
Guess what? Local businesses actually have an edge over the big brands, thanks to Google Maps / Google Local listings. Check it out!
[Case Study] How a Crane Company in Ohio is Branding Itself to Specific Industry Professionals for Less Than One Cent
How a Work Truck company in Ohio has been highlighting industry-specific products with easy-to-understand case studies, and are reaching thousands of highly-engaged prospects and generating quality leads in the process.
3 Ways to Increase Your Social Media Engagement
Sometimes using and managing social media can leave us with more questions than one. How many times should you post a week? What do you even need to be posting? Read on and learn simple ways to keep your business' social media alive and thriving.
Spire 2016 Christmas Video
Merry Christmas from your friends at Spire!
Meet the Six Finalists of the 2016 $10,000 Website and Marketing Giveaway!
For the second year in a row, small businesses across North Central Ohio were invited to enter themselves into our $10,000 Website and Marketing Giveaway. It’s with great excitement that we announce after initially selecting 12 semi-finalists, a meeting between the panel of judges earlier today has narrowed the list down to six finalists!
Two Ways to Celebrate Small Business Saturday with Spire
We want to honor small businesses in a big way this year. Read more on how you can enter to win a FREE website and marketing package or sign up to attend our Grow Simply workshop.
How to politician-proof your small biz
As a small business leader, it's NORMAL to feel like you're at the mercy of things you can't control. But take heart. You have control over your small business.
The #1 Reason You’re Not Getting Leads from Your Advertising
Andrew is about to show you why you’re throwing most of your advertising budget out the window, and provide you with a clear, simple plan to quickly get more leads.
How Fear of Competition Can Stifle Success
As a leader, it's easy to let a fear of failure overcome your hope for success. This mindset stifles your decisions, makes it hard to enjoy winning, and most importantly, quickly infects the people you lead. Here are three lessons I've learned that have helped me stay focused on winning.
Pick just one of these six goals for your website
If you don't have one single clear goal for your website, the project is likely to lead to disappointment.
Three growth hacks to increase results
Getting new business from cold traffic is the HARDEST, most expensive way to grow. These days, if you tell me, "I need results tomorrow," I won't suggest a website or an ad campaign as step one. I will prescribe one of three "growth hacks" that generate results much faster.
The Tell-All on Facebook for the Small Business Owner
Get the inside scoop on how Facebook can be a great marketing tool for your small business.
Get Customers to Commit with Calls-to-Action
Great customers? Check. Awesome website? Check. Get your customers to take the next step to buy-in to your small business with the right call-to-action.
3 Ways to Boost Engagement with Website Photography
Photography is a great outlet for customers to engage with your small business online. Impress the people who visit your website with the element of photography and unleash the many benefits of customer satisfaction and even SEO perks.
Little Known Ways to Choose the Right Keywords
Showing up in searches is a common goal for small businesses. Making your content search engine worthy is the way to get there. Read part one of this two-part blog series in optimizing your content for search engines!
How Video Increases Engagement Online
Video content creates a bond with your audience. For small businesses, this is important. Be the company customers choose over your competition by establishing a connection with them.
Where Customer Engagement Opportunity Lives and How to Get It
Don't just talk at your customers, talk to them! Make these people see themselves as the hero in your brand's story for the best engagement results.
HYSight Technologies Announced as Winner of Spire Advertising’s $10,000 Website & Marketing Giveaway
The winner of our $10,000 website giveaway has been selected! Join us in congratulating HYSight Technologies!
Thank You Local Leaders for Attending Our Marketing Workshop!
Thank you to the local leaders of our community who attended our Grow Simply marketing workshop!
Clear Navigation: The Roadmap of Your Website
When your website has clear navigation, the flow runs more smoothly. Show your customers how easy you are to work with by incorporating the right navigation strategy on your website.
Photography: Plays Well With Others
A professional looking website send the message that you have a professional business. Having admirable photography throughout your website gives your customers a preview of the quality of work you're small business is capable of.
Spire Honors Small Business Saturday with a Twist
Spire has big things planned in honor of Small Business Saturday - read on to see what steps we're taking and what's in store for YOU as a small business owner in North Central Ohio!
Your Solution for Small Business Marketing
This fool-proof management system saves you time and money - two things small business owners and entrepreneurs cannot afford to waste.
How to Use Video to Amp Up Views
Video has taken the content realm by storm. This tactic not only allows your site visitors to engage with your content, but results in leads and sales!
Hashtags 101
Hashtags don't have to be intimidating. Learn how to use these distinctive features of social media with or hashtag crash course!
8 Tips to be More Productive Throughout Your Workday
As a small business owner, you know the feeling of being pulled in a million directions. Are you missing out on these hacks to increasing your productivity?
Why eWOM Matters to Your Small Business
With our world becoming increasingly digital, the strong need for understanding and utilizing eWOM is here.
Stay Above Competitors by Ranking on Google
Ready to rank in Google? Get our free SEO Cheat Sheet - a one-page, easy to follow guide to SEO for everyday small businesses!
Email Marketing Made Simple for the Small Business Owner
Finding the right voice to communicate with your customers can be a challenge. Lucky for you, everyone and their mother has email nowadays! Turn your email campaigns into marketing success in three simple steps.
Uncomplicate Your Content with Video
Video content creates a bond with your audience. This allows you to stand out from your competitors and become the top choice for customers!
Engaging Your Visitors with Great Web Content
Creating engaging content for your site's visitors doesn't have to be complicated. Use these three easy components to write compelling, engaging content!
Spire Customers: Learn Our Simple, New, 4-Part Process
Your time is limited. You need a dependable way to grow. You want more clarity and control, but you don't want to get bogged down in technology.
Five Important Tips for Small Businesses to Keep Employees Happy
Managing a small business means managing your employees. Keep them happy and grow your business with these five tips!
The Importance of Content Writing and Why You Need It
Interactive written content has promising results for a website and a business as a whole. Gain more clicks, conversions, and traffic with your written content and learn how to maximize results.
