Author: Jeremy Harrison

A tale of two Super Bowl Ads

The most effective Super Bowl ad this year was, in my opinion Google's ad called "Parisian Love." It was so simple that anybody could have created it with their computer. Yet it told a clear story, demonstrated their product, and pulled at the heart strings of viewers. Well done Google, well done.

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The College Graduate’s Guide To Finding a Job

When I went to college in the late 90s, there was an attitude among some of my classmates that a college diploma would be like a "golden ticket" to finding a great job. I suppose that was the case at some point, but it surely wasn't true in the late 90s.Today, college graduates are negatively affected more than any other demographic with this economy.

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Spire: The meaning behind our company name

Many people have asked us why we chose the name Spire for our company.While the word "spire" is not frequently used in the United States, you probably already know that it refers to the top of a building that comes to a point. Church steeples are an example of a spire, and you'll see spires on many skyscrapers in major cities around the world. Just as a spire helps a building stand out among a crowd, we do the same thing for the companies we serve.

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Billy Mays Leaves a Positive Example for Sales & Marketing Pros

Billy Mays was found dead in his Tampa, FL home Sunday morning, possibly connected to a blow to the head he received the night before onboard a US Airways flight. As a marketing professional, I am saddened by the loss. Mays was a man of character. He gave our profession a positive example, in a field that's often overshadowed by manipulative people who will say anything to make a quick buck.

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Do you know what are people saying about your company on social networks?

Do you know what people are saying about your company? The rapid growth of social networking has both simplified and complicated things all at the same time.Our only challenge used to be making sure people said positive things about our companies when they talked to their friends.Now we have to keep up with the techno-savvy people too -- the bloggers, reviewers,YouTubers, twitterers, facebookers, and much, much more.

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New Google AdWords Tool for adding quotes and brackets to your keywords

If you do pay-per-click campaigns, you probably know that one best practice is to add brackets and quotes to your keyword list - which makes them a phrase match or exact match. It's simple, but repetitive and time-consuming to do that by hand -- especially if you have hundreds of keywords for each ad group as I do. Here's a simple tool my team just created to help me convert my keyword lists on the fly.

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Want to sell more products & services? Use photos & video.

I recently met with a prospective client who I'd never met. When I walked in the room, they said -- "I know who you are -- I saw your photo on your website." Yet when I described the powerful Content Management System that we have to give customers complete control over their content, this prospect didn't realize we offered that, even though I talk about it quite a bit on our website.I don't fault this person at all. It simply reminded me that many people are visual learners...

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Update on Archway Cookies

In October I blogged about some bad news -- the sudden closing of Archway Cookies here in Ashland Ohio.Late last week we learned that Lance Inc. -- the Charlotte-based company who bought the assets of Archway Cookies -- will be reopening Archway cookies.

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How to double your revenue with email auto-responders

Imagine if you could walk up to the prospective customers who are looking at your company's website and ask if they're ready to buy. What would they tell you? In fact, if you asked every website visitor -- how many do you think would be ready to buy your products or services right now... today... right on the spot? If you're selling expensive products or services, it's probably no more than 3%. So what are you going to do with the 97% who "walk out" of your "online store" without making a decision to buy?

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First Blog Post

Hello! My name is Jeremy Harrison. Welcome to my new blog! My role at Spire (aside from the normal things that go along with owning a business) is helping small business owners improve their marketing effectiveness.

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our leaders' avg years at Spire

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“Spire has a great team that helps educate me on the marketing plan and explains how it works. I always feel heard and they resolve any website issue fast. They are honest and trust worthy, that is very important when you are outsourcing a job. Spire has helped take away some of the daily marketing stresses making it easier to focus on daily tasks at the office. I am so happy with their services and team.”
Megyn Pike, HTK Company

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