Author: Jeremy Harrison

Customer Relationships Are Like a Good Marriage

Customer service has some similarities to a marriage. If neglected, the relationship will break down, and communication is critically important. Neither type of relationship is ever easy or perfect. But here is a message I sent to my staff today, pointing out how a good customer service relationship should be similar to a healthy marriage...

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Our new research reveals 3 costly mistakes 99.6% of small businesses are making with their websites

We just completed a research study and the results were a little frightening. We looked at the websites for hundreds of small businesses in our local area, and checked them on 9 costly mistakes that we tend to see people make on their websites. When looking at 3 of the most costly mistakes, we found that 99.6% of local businesses were making at least 1 of these 3 mistakes.

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Organizing your website content

One of the most important steps of a website design process is determining how you will organize your content. Your goal should be to consolidate your content into no more than 7 top-level navigation sections. Each of these top level sections can have sub-pages... even sub-sub-pages... but even with tens of thousands of pages, you should be able to organize your content into 7 sections or less.

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SEO: Why Links Matter

Whenever we design a website for a client, we do a lot of search engine optimization work - to help ensure that Google and the other search engines can find the content. However, the structure of the site is only half the battle. Once your site is structured the right way, it's extremely important to get inbound links that point people back to your website.

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