Website Strategy Assessment

This Website Strategy Assessment will take about 15-20 minutes. It's built on data working with more than 1,000 small-to-mid-sized companies in the midwest, and strategy factors that determine success. This assessment will ask questions to help explore your website and see hidden value you might be leaving on the table. You'll have clarity about your best opportunities to improve results.

Website & Marketing Execution

Who helps with your content & marketing? (check all that apply)

Myself
Co-workers or employees
Fellow company leaders
Freelancers
Consultants
Outside agencies

Who helps with your website technology? (check all that apply)

Myself
Co-workers or employees
Fellow company leaders
Freelancers
Consultants
Outside agencies

Do you have admin access to your existing website?

Yes, I can send you the credentials.
Yes, but I'll have to remember how to access it.
No, but I know who can help you.
No, and that won't be possible.

Are you aware of any plugins or third-party tools on your current website? If you aren't sure, who would know?

(examples: forms, registration, payments, lead capture, scheduling, organizing content, podcasting, portals, CRM intake)

What part of your current site feels overly complex or likely to cause visitors to leave?

Defining Success

Layout

What is your #1 goal for your new website?

More engaging, updated content
Improved collection of leads/sales
Improved design/functionality
Easier to use & manage
Something else

Other #1 Goal:

What is your #2 goal for your new website?

More engaging, updated content
Improved collection of leads/sales
Improved design/functionality
Easier to use & manage
Something else

Other #2 Goal:

What does success from a new website look like to your team? What do you hope to gain from it?

What's one thing you love about your current site?

What's one thing you do not like about your current site?

BUILDING BRAND AWARENESS

Targeting

How well does your website and marketing speak to specific groups of buyers?

We have clear target audiences and our message to each group is on point.
The target audiences are good, but the message sometimes misses the mark.
We have target audiences, but they don't factor into how we do sales and marketing.
Our targeting is incomplete, wrong, or outdated.
We don't have specific target audiences.

BUILDING BRAND AWARENESS

Content

How well does the content focus on your customer and their needs?

Our content is strong and focuses on our ideal customer and their needs.
It's good, but there's room for improvement.
Our content is okay, but may be too self-centered.
Our content is not very good.
Our content is a trainwreck. It may do more harm than good.

How current and accurate is the content/documents on your existing website?

Our content has been regularly maintained and updated.
Our content is probably up to date, but we should double check.
Our content is quite outdated and some is not even factually correct.
You should probably just ignore everything on our existing site.

BUILDING BRAND AWARENESS

Content Messaging & Branding

How effective is your branding?

Our branding is exceptional.
There's always room to improve, but overall it is strong.
Our branding has potential, but it is inconsistent in places.
Our branding is outdated an ineffective.
Our branding is non-existent.

Your branding is what people see, hear, feel, and experience when they interact with your brand. It's about your logo, your colors, your customer experience, how you present your story, and how consistent this experience is for them.

REACHING BUYERS

Search Visibility

How well are your ideal customers able to find you on a Google search?

We have a dominant position in search results
We're getting found, but often below 1-2 strong competitors.
We're visible, but not often for the right keywords
We're visible when you search our name, but that's about it.
We're completely invisible on search results.

REACHING BUYERS

Call to Action

In an ideal world, what you would like people to do when they come to your website?

Based on your answer above, do you have an effective call-to-action (CTA)?

Yes. Our call-to-action helps us identify visitors who are ready to buy.
Yes. Our call-to-action isn't bad, but there's room for improvement.
We have a contact page that occassionally gets a lead.
No. We have some things we ask people to do but they don't really work.
No. I don't think you'll find a call to action on our website.

REACHING BUYERS

Lead Nurture

How well does your company follow-up with prospective buyers?

We follow up quickly, and nurture leads through the buying process.
Pretty good. But there are some opportunities for improvement.
We do okay with the first 1-2 touches, but our follow-up process is lacking.
Our follow up is slow, unpredictable and/or inconsistent.
We lack any system or plan for follow-up.

REACHING BUYERS

Selling & Closing

How effective is your company at pitching a solution and closing the sale?

We have a bulletproof system that closes better than our competition.
We have good people who can sell, but our processes need improvement.
Some of our salespeople are stronger than others.
We are okay at selling, but could definitely be better.
We are pretty terrible at selling.

NURTURING CUSTOMERS

Customer Data

How do you keep track of customer information and needs?

We have a CRM system that we like. All the info we need is in one place.
We have a CRM system, but it's a struggle to keep it current.
We have information about customers stored in a lot of different places.
We have places to store data, but the info is really outdated.
We don't have any way to keep track of customer information.

Marketing Strategy & Execution

Targeted Digital Advertising

Account-Based Marketing

Recruit & Hire Workers

Website Design

Campaign ROI Tracking

Simplify Your Systems

Blog

Tools

The Savvy Marketer

Website Strategy Assessment

Company Information

Website & Marketing Execution

Defining Success

Targeting

Content

Content Messaging & Branding

Search Visibility

Call to Action

Lead Nurture

Selling & Closing

Customer Data

Have a Question?

North Central Ohio HQ

Northwest Ohio Growth Center

Northeast Ohio

Marketing Strategy & Execution

Targeted Digital Advertising

Account-Based Marketing

Recruit & Hire Workers

Website Design

Campaign ROI Tracking

Simplify Your Systems

Blog

Tools

The Savvy Marketer

Website Strategy Assessment

Company Information

Website & Marketing Execution

Defining Success

Targeting

Content

Content Messaging & Branding

Search Visibility

Call to Action

Lead Nurture

Selling & Closing

Customer Data

Have a Question?

North Central Ohio HQ

Northwest Ohio Growth Center

Northeast Ohio

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