Our Core Values

Here are the things that matter most to us. They guide our hiring decisions and shape how we serve our customers. These core values are based on The Golden Rule — treating others like we would want to be treated.

1. We help entrepreneurs achieve their dreams. Entrepreneurs put everything on the line to achieve a dream. We share their determination and do whatever we can to help them get to the next level.
   
   
2. We listen, learn and serve. Our customers have vast expertise in many different areas. We serve best when we listen to our customers' needs and learn from their experience. 
   
   
3. We build win-win relationships. We work toward mutually beneficial connections with customers, team members and partners. We work hard to deliver value in every relationship. 
   
   
4. We practice open, real communication. We don’t sweep problems under the rug.  We practice open communication as a team, and with our customers.
   
   
5. We strive for excellence, even in the little things. We take pride in doing our work with excellence, even in the details that nobody will ever notice. 
   
   
6. We value time. Time is precious. We value our time and the time of those we serve. We were created to work hard. We were also created to rest and enjoy the time we have. One of the most fulfilling things we can do is help others enjoy life to the fullest. 
   
   
7. We help people transform communities. Our purpose is empowering small business success that transforms communities. We will be catalysts for positive change in the communities we serve.