3 Ways To Build an Effective Account-Based Marketing Strategy | Episode #14

Account-based marketing has the power to transform your marketing strategy by offering three key things that make it work: targeting real people, sales and marketing teams working together, and tracking ROI. On this episode of The Savvy Marketer, we hear from one of our own, Director of Business Development for Spire, Carrie Gough. Watch to learn more about how your company can shift to an account-based marketing mindset!