There’s never been more pressure on marketers to do more with less.

You need to hit your goals. You need clarity about what’s working and what isn’t. You need to double down on the good stuff and figure out what you can afford to cut without doing damage to results.

When growth slows, even a little, there is often a marketing blocker that’s hard to find. It may be something that looks promising and works for other companies. But when you pour time and money into it — it’s actually consuming budget and slowing results.