The Secret to Reaching & Hiring Gen-Z | Episode #16

Gen-Z is a uniquely positioned generation. They understand the importance of collaboration, and yet are eager to harness tools that make working simpler. So, how do you effectively communicate with Gen-Z? This episode’s Savvy Marketer guest, Salil Khetani, Assistant Professor of Marketing at Heidelberg University, knows the answer, and he’s sharing all his insight on the secret to reaching and hiring Gen-Z.