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Marketing Team Assessment – 9 Skills

Which of these best describe your organization?

Established company
Small business startup
Non-profit organization
Government agency

Who plays a role in doing the marketing & communication work in your company?

Myself
Other employees / leaders
Agencies (marketing, communications, web, etc)
Freelancers

Check all that apply

How many people assist with your marketing & communications?

Include any employees, leaders, freelancers, or partners who play an ongoing role with your marketing.

9 Marketing Skills - TEAM RATING

Rate your team's overall effectiveness in the following skill areas.

Layout

Team Leader *

Rate 1 out of 5Rate 2 out of 5Rate 3 out of 5Rate 4 out of 5Rate 5 out of 5

The person who sets direction, prioritizes action, and takes ownership for results.

Writer(s) *

Rate 1 out of 5Rate 2 out of 5Rate 3 out of 5Rate 4 out of 5Rate 5 out of 5

Craft words that make our marketing message sound great.

Designer(s) *

Rate 1 out of 5Rate 2 out of 5Rate 3 out of 5Rate 4 out of 5Rate 5 out of 5

Create visuals that make our marketing efforts and branding look great.

Spokesperson(s) *

Rate 1 out of 5Rate 2 out of 5Rate 3 out of 5Rate 4 out of 5Rate 5 out of 5

The public-facing voice(s) or face(s) of our brand with media, events, etc.

Integrator(s) *

Rate 1 out of 5Rate 2 out of 5Rate 3 out of 5Rate 4 out of 5Rate 5 out of 5

Manages details & facilitates team communication.

Photographer / Videographer *

Rate 1 out of 5Rate 2 out of 5Rate 3 out of 5Rate 4 out of 5Rate 5 out of 5

Capturing and editing photos / videos that help enhance our message.

Strategist(s) *

Rate 1 out of 5Rate 2 out of 5Rate 3 out of 5Rate 4 out of 5Rate 5 out of 5

Develops a clear, effective plan.

Analyst(s) *

Rate 1 out of 5Rate 2 out of 5Rate 3 out of 5Rate 4 out of 5Rate 5 out of 5

Draws actionable insights from data to make marketing better.

Developer *

Rate 1 out of 5Rate 2 out of 5Rate 3 out of 5Rate 4 out of 5Rate 5 out of 5

Ensures our website, web forms, and other marketing systems function as expected.

9 Marketing Skills - WHO?

Who plays a role in each skill area? Check all that apply.

1. Who currently functions as TEAM LEADER? *

Myself
Another leader / employee
A freelancer or agency
Unclear / Inconsistent
Nobody

Quick clarification: if more than one person is checked for leader, is there one main leader?

Perfect! Who is that one main leader?

2. Who currently functions as SPOKESPERSON? *

Myself
Another leader / employee
A freelancer or agency
Unclear / Inconsistent
Nobody

3. Who currently functions as STRATEGIST? *

Myself
Another leader / employee
A freelancer or agency
Unclear / Inconsistent
Nobody

4. Who currently functions as WRITER? *

Myself
Another leader / employee
A freelancer or agency
Unclear / Inconsistent
Nobody

5. Who currently functions as INTEGRATOR? *

Myself
Another leader / employee
A freelancer or agency
Unclear / Inconsistent
Nobody

6. Who currently functions as ANALYST? *

Myself
Another leader / employee
A freelancer or agency
Unclear / Inconsistent
Nobody

7. Who currently functions as DESIGNER? *

Myself
Another leader / employee
A freelancer or agency
Unclear / Inconsistent
Nobody

8. Who currently functions as PHOTOGRAPHER / VIDEOGRAPHER? *

Myself
Another leader / employee
A freelancer or agency
Unclear / Inconsistent
Nobody

9. Who currently functions as DEVELOPER? *

Myself
Another leader / employee
A freelancer or agency
Unclear / Inconsistent
Nobody

Finally, let's identify your team strengths and opportunities to improve....

Which of the following are the greatest strengths of your marketing? (choose up to 4) *

Leadership
Spokesperson(s)
Strategy
Written Content
Team Communication
Ability to Analyze Data
Design / Look & Feel
Photography / Videography
Technical Functionality

Which of the following need the most help? (choose up to 4) *

Leadership
Spokesperson(s)
Strategy
Written Content
Team Communication
Ability to Analyze Data
Design / Look & Feel
Photography / Videography
Technical Functionality

Name *

Email *

Company *

Job Title *

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