Steering the Ship: Mastering Marketing in a Rapidly Changing Market
Author: spire
Business development is changing fast. Your team may be struggling to stay on the same page; pulling in different directions as you try to navigate the choppy seas of finding a plan that works.
You’re likely overwhelmed; shooting from the hip when it comes to company decisions, marketing efforts, and sales.
Luckily, there are a variety of ways to combat these top challenges and keep your team afloat as you find a strategy that works for your shifting market.
Changing Markets = Overwhelmed Leaders. Where do I start?
Leaders often take on too much. You’re loaded down with countless decisions, and marketing is often the first piece to get pushed to the back burner, especially when your market is rapidly changing and you don’t have space to deep-dive into your target audience behaviors and trends.
However, you don’t have to carry the burden of business development on your own, at least not all of it.
When you have a team you trust, you can lean on them to guide sound decisions and execute a strategy. Gather everyone, both sales and marketing, at the table to get them on the same page about the goals you have for the business.
Discuss how you can stay synchronized as a team to wade through challenges and execute this business strategy more efficiently and effectively.
Business Growth Has Stalled. Now What?
Unfortunately, your company’s challenges may go further than delegating some of the workload to your team.
You may be turning your wheels, reviewing data, spreadsheets and quarterly reports wondering how to regain momentum for stalled business growth, likely caused (again) by ever changing markets and trends.
However, many companies miss the most crucial step when tracking and reporting. It’s not just about gathering data, but gathering the right data – metrics that matter.
Such as:
- Current trends and conditions
- Customer behavior
- Technology shifts
- And market fluctuations
But, it’s more than just reviewing the numbers. You also have to know what the data means so you can interpret how trends may be changing and have a rhythm for making the pivots needed to your overall strategy. Otherwise, you’ll continue down the path of “shooting from the hip.”
How Can I Stop “Shooting from the Hip?”
Now that your team is taking on more of the workload and tracking metrics, you need a big picture plan.
If you’re not sure how to guide your team in these discussions, or what metrics should be tracked to guide your marketing strategy, let us take the pressure off of your shoulders!
We want to help your team function more effectively and stay on track while being a sounding board for your marketing activity.
We’ll help you determine your strategic plan for growth while also assisting you in deciding how to best utilize the team’s strengths to achieve more.
With ongoing guidance and support from our marketing coaches and seasoned specialists, your strategy plan will adapt to your changing markets so you can feel confident you are smoothly shifting with the choppy waves of your ideal market.
Schedule a strategy blueprint and get your sales & marketing team at the same table to assess your marketing, and zoom out to map a business growth strategy.