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A free report can’t “live” in the virtual world by itself. To generate leads from any kind of offer (which includes content like a webinar, white paper, ebook, research report, etc.), you need to lay out a foundation for the offer, which is strategically designed to guide consumers down a specific path—a path to buying.

Building a website without taking advantage of what analytics can tell you is like sending out a direct-mail campaign to everyone in town.

Writing blogs for your website takes time and effort that you feel you can't afford to lose. My argument is that you can't afford NOT to blog.

The buzz around social media is undeniable, but how do you know if social media will work for your business? And which social media platform is best suited for your business?

There is just one reason why businesses use duplicate content: It’s cheap. But there’s a big downside: It burns your SEO results.

Most businesses know that content marketing should comprise at least a portion of their strategy to market their business.

You're in good shape if your website features static pages that describe your company, and give an overview of your products and services.

Find out if Pinterest marketing is a good fit for your small business, and learn the perks it offers over other social media like Facebook and Twitter.

Internet marketing isn’t like having the confused shopper experience, where you’re holding an organic and non-organic apple in your hand, wondering which one is truly better.

Creating a Google+ business page doesn’t require that you hold professional certification in social media. In fact, Google has made creating a business account a fairly simple process. Here’s a primer on setting up a Google+ page for your business.

In the typical marketing funnel, only 3 percent of the people that visit your site are ready to buy. So, what are the rest of your website visitors doing there?

With these five website features, your website will promote a high level of engagement.

What if you could learn about one that had the potential to reach almost 10,000 people every second? Would you be interested?

Merry Christmas! Be sure to watch to the very end for a special treat...

If you’re developing a brand presence on Facebook but your strategy doesn’t include contests or giveaways, you’re probably missing the mark.

Consumers are looking for what you have to offer, but can they find you on the web? They can if your website is optimized for local search.

So, you want to update your website? Perhaps your old site was thrown together quickly. Perhaps it isn't serving your needs very well. It's also possible that what was once a well-designed website is now tired and out-of-date.

As a business owner, you've probably already heard about the immense power of content marketing. That said, unless there's proof, it can be difficult for a small businesses to come up with the resources to invest in content marketing.

Google+, the social media arm of the search engine giant, offers small businesses a social media resource--and more--like no other.

Choosing a website domain name is not for the fainthearted. The process will underpin your entire business and its digital marketing potential.