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Spire has big things planned in honor of Small Business Saturday - read on to see what steps we're taking and what's in store for YOU as a small business owner in North Central Ohio!

Unsure if email marketing is the route for your next campaign? Spire had an interesting run in with email marketing to prove to us it still works...and well!

This fool-proof management system saves you time and money - two things small business owners and entrepreneurs cannot afford to waste.

Video has taken the content realm by storm. This tactic not only allows your site visitors to engage with your content, but results in leads and sales!

Hashtags don't have to be intimidating. Learn how to use these distinctive features of social media with or hashtag crash course!

As a small business owner, you know the feeling of being pulled in a million directions. Are you missing out on these hacks to increasing your productivity?

With our world becoming increasingly digital, the strong need for understanding and utilizing eWOM is here.

Video content creates a bond with your audience. This allows you to stand out from your competitors and become the top choice for customers!

Creating engaging content for your site's visitors doesn't have to be complicated. Use these three easy components to write compelling, engaging content!

Ten or fifteen years ago, a good advertisement would make your phone ring. And an effective salesperson could turn those ringing phones into sales. Today, you need a plan to make the most of every advertising dollar you spend.

Would you like more sales? There are 3 hidden "leaks" that kill sales on most websites and marketing campaigns. Fix the leaks and you'll multiply the sales you get from your website, without increasing costs.

"So, what does your company do?" Have you ever felt like people are falling asleep when you try to answer that question? Me too. Your success in attracting new customers is dependent on your ability to boil your complex business down to an extremely simple brand story.

When you attract traffic to your website, you should find ways to immediately engage your visitors. And the only way to get them engaged is with content that focuses on the REAL NEEDS of your customer.

Is your marketing too self-centered? Odds are, yes. If so, it's costing you traffic, leads and sales. "Self-centered" marketing talks too much about the business and the product for sale, and not enough about the customer who's buying it.

I sometimes meet entrepreneurs who are successful, but absolutely miserable. For most, they just aren't passionate about the thing they are doing. Here are three ways that I see entrepreneurs get off course:

A group of local business and community leaders are leading a major grassroots effort to help transform downtown Ashland, Ohio. The group of leaders include Scott Donley

If the success of your small business depends on driving visitors through your door, you should try Facebook's "Local Awareness" ads. Local Awareness is a fairly new type of ad that targets visitors based on their location when they are online.

It's official. Google is cracking down on websites that aren't mobile-friendly. For the first time that I can recall, they named the date.

Your website. It should be your greatest marketing asset. But for most small business owners, it's just a big headache. There are five areas of focus that need attention

The City Garden Café is located in the Mansfield Municipal Building on 30 N. Diamond St. in Mansfield. The upscale café has a contemporary design with a diverse menu featuring deli sandwiches, soups, bagels, salads, desserts, made-from-scratch smoothies and espressos.

A marketing funnel is a way of thinking about how your prospects move through the customer lifecycle, from the first point of contact as new traffic all the way to the point of nurturing existing customers—and all the points in between.

Find out how your advertising DNA will inform the types of advertising, including traditional forms, that work for your business.

A form of direct marketing, email marketing techniques range from blasting a customer list with one strategic email to dripping targeted messages one at a time to targeted prospects.

An effective marketing campaign in 2014 must include a combination approach to increasing traffic. In past blogs, we’ve already focused on using SEO and social media.

Content campaigns are a cost-effective way to promote your business and drive more traffic to your website.

Businesses can boost SEO in multiple ways, such as through blogging, conducting a paid search campaign and using social media. But there are specific components on each website page speak the language of SEO. Read more to see the specific components.

Email marketing is a form of marketing that targets customers where they are spending their time: online and in their email inboxes.