Items Tagged with "Television"

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Chevy Silverado's "Man Step" Ad Turns Ford's New Feature on its Head

If just one of the big 3 automakers would make it through this economic mess, it would be Ford, in my opinion.  That said, I got a chuckle out of a new Chevy Silverado commercial I saw today.  It was targeted at Ford F-150.  First, a little background. Ford F-150 has been talking up Read More...

Billy Mays Leaves a Positive Example for Sales & Marketing Pros

Billy Mays was found dead in his Tampa, FL home Sunday morning, possibly connected to an accidental blow to the head he received the night before onboard a US Airways flight. As a marketing professional, I am saddened by the loss.  Mays was a man of character.  He gave our profession a pos Read More...

iPhone 3G: Copy and Paste is Not a Benefit

I'm not sure what Apple marketers are trying to accomplish with this new Apple 3G commercial.   The ability to copy and paste is not a benefit, or even a feature worth spending 30 seconds promoting on television. Existing iPhone users will be happy to see the feature, but you c Read More...

Dockers Free Pants Super Bowl Ad Backfires - Their Website Can't Keep Up

Planning to promote your company in a Super Bowl commercial?  Better make sure your website is ready to handle your offer. Dockers just aired a commercial offering to give away free pants during tonight's Super Bowl.  Seconds later, their servers were bogging down, not allowing the incomi Read More...

A tale of two Super Bowl Ads

The most effective Super Bowl ad this year was, in my opinion, Google's ad called "Parisian Love." It was so simple that anybody could have created it with their computer.  Yet it told a clear story, demonstrated their product, and pulled at the heart strings of viewers.  Well done Google Read More...

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