Items Tagged with "Advertising"

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Did you receive our postcard? This blog post is for you...

If you are a member of the Ashland or Mansfield Chamber of Commerce, you'll be receiving our new postcard sometime this week, if you haven't already. In it, Ken Jewett (owner of Hearthstone Homes in Ashland) shares a testimonial of how our team overhauled their small business website and put the co Read More...

New Landing Page Design Should Increase Sales for Our Client

We've been working with the inventor of a North Carolina-based golf swing trainer since we designed & launched his website last Spring. We started assisting with marketing strategy late this summer, and -- while we had some early challenges -- a lot of good things are finally starting to come t Read More...

The Ultimate Remedy for a Bad Case of the Recession

I just finished a new postcard that will be released next week in response to the recession.  The headline matches the blog title.  The ad copy says the following: There's a nasty bug going around. It's slowing down even the healthiest of small businesses.  Like a dangerous flu bug Read More...

Chevy Silverado's "Man Step" Ad Turns Ford's New Feature on its Head

If just one of the big 3 automakers would make it through this economic mess, it would be Ford, in my opinion.  That said, I got a chuckle out of a new Chevy Silverado commercial I saw today.  It was targeted at Ford F-150.  First, a little background. Ford F-150 has been talking up Read More...

Are You Paying a Monthly Fee to List Your Business on Some Website? Read This.

This morning I met with a sales rep who was selling online advertising on a locally-targeted online business directory.  They were charging $49/month, $99/month or $199/month to be listed on this local online directory. In exchange for the monthly fee, my business would get: a prominent ful Read More...

Spire's New Web Design Postcard Hit Mailboxes This Week

Our new postcard hit mailboxes this week - which shares how we can help small businesses generate sales in the recession without spending a fortune on advertising.  The postcard is below.  We also invited recipients to watch our free video on recession marketing strategies, available here Read More...

Billy Mays Leaves a Positive Example for Sales & Marketing Pros

Billy Mays was found dead in his Tampa, FL home Sunday morning, possibly connected to an accidental blow to the head he received the night before onboard a US Airways flight. As a marketing professional, I am saddened by the loss.  Mays was a man of character.  He gave our profession a pos Read More...

iPhone 3G: Copy and Paste is Not a Benefit

I'm not sure what Apple marketers are trying to accomplish with this new Apple 3G commercial.   The ability to copy and paste is not a benefit, or even a feature worth spending 30 seconds promoting on television. Existing iPhone users will be happy to see the feature, but you c Read More...

An inside look at our web design marketing funnel

Before starting our advertising & web design company, I worked in a small company that had a traditional "sales department."  This group of sales people literally made phone calls all day long.  Many were cold calls - and their rate of failure was very, very high.  If the company Read More...

Dockers Free Pants Super Bowl Ad Backfires - Their Website Can't Keep Up

Planning to promote your company in a Super Bowl commercial?  Better make sure your website is ready to handle your offer. Dockers just aired a commercial offering to give away free pants during tonight's Super Bowl.  Seconds later, their servers were bogging down, not allowing the incomi Read More...

A tale of two Super Bowl Ads

The most effective Super Bowl ad this year was, in my opinion, Google's ad called "Parisian Love." It was so simple that anybody could have created it with their computer.  Yet it told a clear story, demonstrated their product, and pulled at the heart strings of viewers.  Well done Google Read More...

The Best Advertising Investment in a Recession

When you drove to work this morning, you probably passed a lot of billboards. Do you remember what they were advertising? More importantly, did you buy anything on your way to work, as a result of those billboards? Probably not. This is not to say properly placed billboards do not work-- they ju Read More...

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