http://www.spiread.com/blog/2009/11/03/an-inside-look-at-our-web-design-marketing-funnelFri, 30 Jul 2010 12:37:53 -0400BasicBefore starting our advertising & web design company, I worked in a small company that had a traditional "sales department." This group of sales people literally made phone calls all day long. Many were cold calls - and their rate of failure was very, very high. If the company wanted to increase its sales, it could make incremental increases by finding better sales tactics, OR it could hire another sales rep who -- if they worked hard enough -- would earn their keep while bringing in a little extra. I'm sorry, but I just wouldn't be able to do that. I don't like the idea of calling people who weren't expecting my call, and trying to sell them something they didn't ask to buy. That's why effective marketing is so important to grow a business. You still need to do sales, but the approach is different, and the success rate is much higher. I'll explain, but first let me prove my theory from first hand experience. http://www.spiread.com/blog/2009/11/03/an-inside-look-at-our-web-design-marketing-funnelSpire Ad RSS Generator http://www.spiread.com/blog/2009/11/03/an-inside-look-at-our-web-design-marketing-funnel#commentshttp://www.spiread.com/blog/2009/11/03/an-inside-look-at-our-web-design-marketing-funnel#comments The most successful businesses online have humans involved (sometimes it's a bunch of humans, but still that human connection is the difference). But many businesses try to "look big" or "look corporate" by appearing to be faceless (my first website was like this), thinking that it's necessary to look perfect. Fri, 26 Feb 2010 06:48:42 EST An Inside Look At Our Web Design Marketing Funnel - Blog http://www.spiread.com/blog/2009/11/03/an-inside-look-at-our-web-design-marketing-funnel#commentshttp://www.spiread.com/blog/2009/11/03/an-inside-look-at-our-web-design-marketing-funnel#comments HiGreat information and you still need to do sales, but the approach is different, and the success rate is much higher. Wed, 02 Dec 2009 07:36:46 EST An Inside Look At Our Web Design Marketing Funnel - Blog