http://www.spiread.com/blog/2009/09/17/google-wave-will-change-everythingFri, 30 Jul 2010 12:35:26 -0400BasicYou maybe haven't heard about it yet, but Google is about releasing something that has the potential to once again revolutionize the way we communicate. After thinking through the implications of Google Wave, I believe they are creating something significant. Assuming the initial launch creates no catastrophic problems, the Wave will become Google's most world-altering innovation since email.http://www.spiread.com/blog/2009/09/17/google-wave-will-change-everythingSpire Ad RSS Generator http://www.spiread.com/blog/2009/09/17/google-wave-will-change-everything#commentshttp://www.spiread.com/blog/2009/09/17/google-wave-will-change-everything#comments Google Mail user accounts have been hacked many times now. Will security not be a concern that will dissuade some reporters from using Google Wave as a tool?When you write about transparent writing: do you mean the public would somehow have access to the notes on Wave. Would a newspaper (who is a type of content owner) not reflect on this as contrary to its interests? Fri, 26 Feb 2010 06:45:10 EST Google Wave Will Change Everything. - Blog http://www.spiread.com/blog/2009/09/17/google-wave-will-change-everything#commentshttp://www.spiread.com/blog/2009/09/17/google-wave-will-change-everything#comments Todd, thanks for your kind words. I find that 25% statistic hard to believe, and seemingly high. My 86-year old grandmother is a great example. She has been using email for quite a few years now, and I was amazed to find out last week that she now even has a Facebook account! :) This is the same grandma who has been married more than 60 years and spent her life on the family farm in rural Ohio. Yet she and all the friends in her card club are posting digital photos on Facebook and sending instant messages. Is grandma the exception? I don't think so, not based upon the people I encounter every week. Even if the 25% is accurate, it's probably a safe bet to assume that this 25% segment is not very likely to be your prospective customers anyway.That said, I think sites like Twitter, Facebook and LinkedIn are merely tactics to accomplish much bigger marketing strategies. I see a lot of people dump way too much of their valuable time into using these tools, neglecting more traditional marketing strategies that are still critically important. So I think blending a few unproven, new marketing tactics with proven, more traditional tactics is key.I appreciate you reading the blog, and appreciate your comments! Sat, 26 Sep 2009 00:41:11 EDT Google Wave Will Change Everything. - Blog http://www.spiread.com/blog/2009/09/17/google-wave-will-change-everything#commentshttp://www.spiread.com/blog/2009/09/17/google-wave-will-change-everything#comments Very interesting! I enjoy checking your blog periodically; it is quite educational! Your post on Twitter helped me to see the potential value in that with my business; unfortunately, I run into a lot of people who just don't seem to see the value in such things as e-mail, internet "groups", twitter, facebook, etc. They say that a full 25% of Ohioans don't do internet at all and as near as I can tell, that figure is probably low for Ashland County. ( http://www.cleveland.com/business/index.ssf/2009/06/154000_more_ohioans_have_acces.html ). Fri, 25 Sep 2009 22:38:42 EDT Google Wave Will Change Everything. - Blog http://www.spiread.com/blog/2009/09/17/google-wave-will-change-everything#commentshttp://www.spiread.com/blog/2009/09/17/google-wave-will-change-everything#comments Wow! what I find amazing is how these new systems can be released and people can use them with no prior training! Working in professions with such emphasis on training and competence, I am always intrigued with systems built so that the world can understand and use them immediately. Fri, 18 Sep 2009 12:59:35 EDT Google Wave Will Change Everything. - Blog