http://www.spiread.com/blog/keyword/marketingSat, 11 Feb 2012 04:27:21 -0500BasicBlog associated with "marketing"http://www.spiread.com/blog/keyword/marketingSpire Ad RSS Generator http://www.spiread.com/blog/2011/10/17/dont-blame-the-economy-good-old-days-of-marketing-are-overhttp://www.spiread.com/blog/2011/10/17/dont-blame-the-economy-good-old-days-of-marketing-are-over There's been a fundamental shift in the way people buy products and services. It affects small businesses and mega-brands alike. Sadly, just about everyone is missing it. Mon, 17 Oct 2011 00:00:00 EDT Marketing - Blog http://www.spiread.com/blog/2010/07/19/got-an-invention-attend-this-magnet-workshop-in-ashland-ohiohttp://www.spiread.com/blog/2010/07/19/got-an-invention-attend-this-magnet-workshop-in-ashland-ohio If you have an invention, or are working on developing an innovative idea, this seminar may be of interest to you. "Magnet: Innovation, Product Design & Development Mon, 19 Jul 2010 00:00:00 EDT Marketing - Blog http://www.spiread.com/blog/2009/11/03/an-inside-look-at-our-web-design-marketing-funnelhttp://www.spiread.com/blog/2009/11/03/an-inside-look-at-our-web-design-marketing-funnel Before starting our advertising & web design company, I worked in a small company that had a traditional "sales department." This group of sales people literally made phone calls all day long. Many were cold calls - and their rate of failure was very, very high. If the company wanted to increase its sales, it could make incremental increases by finding better sales tactics, OR it could hire another sales rep who -- if they worked hard enough -- would earn their keep while bringing in a little extra. I'm sorry, but I just wouldn't be able to do that. I don't like the idea of calling people who weren't expecting my call, and trying to sell them something they didn't ask to buy. That's why effective marketing is so important to grow a business. You still need to do sales, but the approach is different, and the success rate is much higher. I'll explain, but first let me prove my theory from first hand experience. Tue, 03 Nov 2009 15:11:32 EST Marketing - Blog http://www.spiread.com/blog/2009/10/21/get-500-worth-of-consulting-for-75-at-our-internet-marketing-seminar-in-mansfieldhttp://www.spiread.com/blog/2009/10/21/get-500-worth-of-consulting-for-75-at-our-internet-marketing-seminar-in-mansfield It's official. I'm tag-teaming with my friends at the Mansfield-Richland Area Chamber of Commerce to present an internet marketing seminar at the Mansfield Chamber Conference Room. I'll be presenting three 1-hour presentations on the latest topics like lead generation, online sales, search engine optimization, email marketing & social media. Wed, 21 Oct 2009 16:11:09 EDT Marketing - Blog http://www.spiread.com/blog/2009/02/12/the-best-advertising-investment-in-a-recessionhttp://www.spiread.com/blog/2009/02/12/the-best-advertising-investment-in-a-recession In a recession, consumers are less impulsive, so your business needs to find new ways to reach your customers. AdWords offers a simple way to do so that won't empty your wallet. Thu, 12 Feb 2009 00:00:00 EST Marketing - Blog http://www.spiread.com/blog/2008/12/22/a-brilliant-marketing-lesson-from-a-christmas-tree-farmhttp://www.spiread.com/blog/2008/12/22/a-brilliant-marketing-lesson-from-a-christmas-tree-farm Most folks know that to get more revenue out of their customers, they should sell add-on products. However, some well-crafted add-on products not only give you more revenue at the time of the sale -- they practically GUARANTEE that you will get more repeat business.Here's a perfect example. Mon, 22 Dec 2008 14:28:06 EST Marketing - Blog